Ad Creative Testing Survey
For EdTech Industry

1. Which ad creative do you prefer for <Your Brand>? (MCQ-Single Selection)
○ Option A: Image
○ Option B: Video

2. What elements do you find most appealing in the preferred ad creative?  (MCQ-Multiple Selection)
□ Clear and attractive visuals
□ Engaging storyline/message
□ Relevant to educational needs
□ Eye-catching colors
□ Conveys benefits effectively
□ Other (Please specify)

3. How does the preferred ad creative align with the overall brand message of <Your Brand>? (MCQ-Single Selection)
○ Completely aligned
○ Mostly aligned
○ Neutral
○ Slightly misaligned
○ Completely misaligned

4. What emotions or feelings does the preferred ad creative evoke in you? (MCQ-Multiple Selection)
□ Inspiration/Motivation
□ Curiosity/Interest
□ Trust/Reliability
□ Excitement
□ Other (Please specify)

5. How likely are you to engage with the ad creative and learn more about <Your Brand>? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. What improvements could be made to enhance the impact of the preferred ad creative? (MCQ-Multiple Selection)
□ Shorter duration/length
□ More descriptive visuals
□ Clearer call-to-action
□ Enhanced storytelling
□ Other (Please specify): [Open-ended]

7. Does the preferred ad creative effectively highlight the unique features or benefits of <Your Brand>? (MCQ-Single Selection)
○ Yes, very effectively
○ Yes, to some extent
○ Neutral
○ No, not effectively

8. Select the elements that, if improved, would make you consider the non-preferred ad creative. (MCQ-Multiple Selection)
□ Better presentation of features
□ Enhanced visual appeal
□ More engaging storyline
□ Better conveyance of benefits
□ Other (Please specify)

9. In your opinion, which ad creative is more likely to resonate with the target audience of <Your Brand>? (MCQ-Single Selection)
○ Option A: Image
○ Option B: Video

10. Any additional feedback or comments regarding the ad creatives for <Your Brand>? (Open-ended)
Ans: ___________________________________________________