Ad Creative Testing Survey For
Apparel And Fashion Industry

1. Have you recently encountered any advertisements for <Your Brand> in the form of images or videos? (MCQ-Multiple Selection)
□ Yes, I’ve seen image ads
□ Yes, I’ve seen video ads
□ No, I haven’t seen any ads
□ I don’t recall

2. Out of the two types of ads (images or videos) you’ve seen for <Your Brand>, which do you recall more vividly? (MCQ-Single Selection)
○ Image ads
○ Video ads
○ I don’t recall

3. What elements do you remember the most from the image ads of <Your Brand>? (MCQ-Multiple Selection)
□ Logo or brand name placement
□ Product(s) displayed
□ Catchy tagline or slogan
□ Color scheme or aesthetics
□ Emotions or feelings evoked
□ Others

4. Which type of ad do you believe effectively communicates the brand message and values? (MCQ-Single Selection)
○ Image ads
○ Video ads
○ Both equally
○ I’m not sure

5. Select the emotions or reactions evoked by the video ads of <Your Brand>. (MCQ-Multiple Selection)
□ Happiness
□ Inspiration
□ Excitement
□ Connection with the brand story
□ Desire to explore more about the brand
□ Others

6. Based on your preferences, which ad format (image or video) would you be more likely to engage with or share with others? (MCQ-Single Selection)
○ Image ads
○ Video ads
○ Neither
○ I’m not sure

7. Describe one thing you liked about the image ads of <Your Brand>. (Open-ended)
Ans: ___________________________________________________

8. Describe one thing you liked about the video ads of <Your Brand> (Open-ended)
Ans: ___________________________________________________

9. Select the ad format you believe would better attract new customers to <Your Brand>. (MCQ-Single Selection)
○ Image ads
○ Video ads
○ Both equally
○ I’m not sure

10. What improvements or changes would you suggest for the advertising creative of <Your Brand>? (Open-ended)
Ans: ___________________________________________________