Ad Creative Testing Survey For
Beauty And Personal Care Industry

Use this survey template to assess ad creative testing for the Beauty and Personal Care sector. This aims to assess brand familiarity, top-of-mind associations, purchasing history, and preferred advertisement formats.

Ad Creative Testing Survey For Beauty & Personal Care Industry

1. Demographic Information  (MCQ-Single Selection)
Age:
○ 18-25
○ 26-35
○ 36-45
○ 46-55
○ 56+
Gender:
○ Male
○ Female
○ Non-binary/Prefer not to say
Location:
○ Urban
○ Suburban
○ Rural

2.Are you familiar with <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

3. Where have you come across <Your Brand>? (MCQ-Multiple Selection)
□ Social Media
□ TV Commercials
□ Online Advertisements
□ Magazines
□ In-Store Displays
□ Word of Mouth

4. What is the first thing that comes to your mind when you think of <Your Brand>? (Open-ended)
Ans: ___________________________________________________

5. What aspect of <Your Brand> appeals to you the most? (MCQ-Single Selection)
○ Quality of Products
○ Price Range
○ Brand Image/Reputation
○ Variety of Products
○ Ethical/Sustainable Practices

6. Have you ever purchased products from <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

7. If yes, what influenced your decision to purchase? (MCQ-Multiple Selection)
□ Positive Reviews/Testimonials
□ Discounts/Special Offers
□ Recommendations from Friends/Family
□ Packaging/Appearance
□ Previous Positive Experience

8. How likely are you to recommend <Your Brand> to a friend or family member? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

9. Which type of advertisement do you find more engaging for <Your Brand>? (MCQ-Single Selection)
○ Images
○ Videos

10. What improvements or new products would you like to see from <Your Brand>? (Open-ended)
Ans: ___________________________________________________