Ad Creative Testing Survey For
Beauty And Personal Care Industry

1. Demographic Information  (MCQ-Single Selection)
Age:
○ 18-25
○ 26-35
○ 36-45
○ 46-55
○ 56+
Gender:
○ Male
○ Female
○ Non-binary/Prefer not to say
Location:
○ Urban
○ Suburban
○ Rural

2.Are you familiar with <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

3. Where have you come across <Your Brand>? (MCQ-Multiple Selection)
□ Social Media
□ TV Commercials
□ Online Advertisements
□ Magazines
□ In-Store Displays
□ Word of Mouth

4. What is the first thing that comes to your mind when you think of <Your Brand>? (Open-ended)
Ans: ___________________________________________________

5. What aspect of <Your Brand> appeals to you the most? (MCQ-Single Selection)
○ Quality of Products
○ Price Range
○ Brand Image/Reputation
○ Variety of Products
○ Ethical/Sustainable Practices

6. Have you ever purchased products from <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

7. If yes, what influenced your decision to purchase? (MCQ-Multiple Selection)
□ Positive Reviews/Testimonials
□ Discounts/Special Offers
□ Recommendations from Friends/Family
□ Packaging/Appearance
□ Previous Positive Experience

8. How likely are you to recommend <Your Brand> to a friend or family member? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

9. Which type of advertisement do you find more engaging for <Your Brand>? (MCQ-Single Selection)
○ Images
○ Videos

10. What improvements or new products would you like to see from <Your Brand>? (Open-ended)
Ans: ___________________________________________________