Ad Creative Testing survey
for Consumer Goods industry

Use this ad creative testing survey template for your brand in the consumer goods industry. This survey
explores preferences in advertising content, elements that appeal the most, engagement frequency,
platform influence, desired emotional responses and effective communication formats.

Ad Creative Testing Survey For Consumer Goods Industry

1. Which type of advertising content do you generally prefer when considering <Your Brand>? (Multiple type)
□ Images
□ Videos
□ Both images and videos
□ None of the above

2. What appeals to you the most in an advertisement for <Your Brand>? (Multiple Type)
□ Clear and concise messaging
□ Eye-catching visuals
□ Emotional storytelling
□ Engaging narration or voice-over
□ Product demonstration
□ None of the above

3. How often do you engage with image-based advertisements for <Your Brand>? (Multiple)
○ Frequently
○ Occasionally
○ Rarely
○ Never

4. How often do you engage with video-based advertisements for <Your Brand>? (Multiple)
○ Frequently
○ Occasionally
○ Rarely
○ Never

5. Which platform do you find more influential for viewing advertisements? (Multiple)
○ Social media (e.g., Facebook, Instagram)
○ Television
○ Online streaming platforms (e.g., YouTube, Netflix)
○ Print media (magazines, newspapers)
○ None of the above

6. What emotions or feelings do you prefer an ad for <Your Brand> to evoke in you? (Multiple Type)
□ Happiness
□ Excitement
□ Trust
□ Inspiration
□ Curiosity
□ None of the above

7. Which format do you believe effectively communicates the message of <Your Brand>? (Multiple)
○ Short, concise image ads
○ Story-driven longer videos
○ Dynamic and engaging short videos
○ Static but impactful images
○ None of the above

8. How influential are visuals (images or videos) in your decision-making process when considering <Your Brand>? (Multiple)
○ Extremely influential
○ Very influential
○ Moderately influential
○ Slightly influential
○ Not influential at all

9. What specific elements do you think are crucial for an effective advertisement for <Your Brand>? (Open-ended)
Ans: ___________________________________________

10. Which advertisement format do you think <Your Brand> should focus on more for increased engagement? (Open-ended)
Ans: ___________________________________________