Ad Creative Testing survey
for Consumer Goods industry

1. Which type of advertising content do you generally prefer when considering <Your Brand>? (Multiple type)
□ Images
□ Videos
□ Both images and videos
□ None of the above

2. What appeals to you the most in an advertisement for <Your Brand>? (Multiple Type)
□ Clear and concise messaging
□ Eye-catching visuals
□ Emotional storytelling
□ Engaging narration or voice-over
□ Product demonstration
□ None of the above

3. How often do you engage with image-based advertisements for <Your Brand>? (Multiple)
○ Frequently
○ Occasionally
○ Rarely
○ Never

4. How often do you engage with video-based advertisements for <Your Brand>? (Multiple)
○ Frequently
○ Occasionally
○ Rarely
○ Never

5. Which platform do you find more influential for viewing advertisements? (Multiple)
○ Social media (e.g., Facebook, Instagram)
○ Television
○ Online streaming platforms (e.g., YouTube, Netflix)
○ Print media (magazines, newspapers)
○ None of the above

6. What emotions or feelings do you prefer an ad for <Your Brand> to evoke in you? (Multiple Type)
□ Happiness
□ Excitement
□ Trust
□ Inspiration
□ Curiosity
□ None of the above

7. Which format do you believe effectively communicates the message of <Your Brand>? (Multiple)
○ Short, concise image ads
○ Story-driven longer videos
○ Dynamic and engaging short videos
○ Static but impactful images
○ None of the above

8. How influential are visuals (images or videos) in your decision-making process when considering <Your Brand>? (Multiple)
○ Extremely influential
○ Very influential
○ Moderately influential
○ Slightly influential
○ Not influential at all

9. What specific elements do you think are crucial for an effective advertisement for <Your Brand>? (Open-ended)
Ans: ___________________________________________

10. Which advertisement format do you think <Your Brand> should focus on more for increased engagement? (Open-ended)
Ans: ___________________________________________