Ad Creative Testing Survey For
Food And Beverage Industry

Use this survey template to assess advertising creative testing for the food and beverage industry. This survey aims to assess attributes that capture attention, determining key aspects for effectiveness, exploring the impact of catchy slogans, evaluating the influence of image versus video-based ads on purchasing decisions.

Ad Creative Testing Survey For Food & Beverage Industry

1. Which type of advertisement do you generally find more engaging or appealing when considering food and beverage products? (MCQ-Single Selection)
○ Images
○ Videos
○ No preference/I’m not sure

2.What specific attributes in an advertisement capture your attention the most? (MCQ-Multiple Selection)
□ Visual Appeal
□ Clear Messaging
□ Storytelling Element
□ Product Presentation
□ Emotional Connection

3. Please select the aspects you believe are important for an effective advertisement for food and beverage products. (MCQ-Multiple Selection)
□ Highlighting Product Quality
□ Showing Product in Use/Application
□ Eliciting Emotions (e.g., joy, nostalgia, excitement)
□ Communicating Unique Selling Proposition (USP)
□ Engaging Call-to-Action

4. How likely are you to remember an advertisement for <Your Brand> if it includes a catchy slogan or tagline? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

5. What type of advertisement do you believe influences your purchasing decision more effectively? (MCQ-Single Selection)
○ Image-based Advertisements
○ Video-based Advertisements
○ Both Equally

6. How much impact does the visual attractiveness of an advertisement have on your interest in trying or purchasing <Your Brand>’s products?
(MCQ-Single Selection)
○ High Impact
○ Moderate Impact
○ Low Impact
○ No Impact

7.Which platform do you commonly encounter advertisements for food and beverage products? (MCQ-Multiple Selection)
□ Television
□ Social Media (Specify platforms if any:__)
□ Online websites
□ Print Magazines/Newspapers
□ Outdoor Billboards

8. Would you prefer an advertisement that focuses more on the product’s features or its benefits? (MCQ-Single Selection)
○ Features
○ Benefits
○ Both equally

9. How likely are you to share an advertisement for <Your Brand> with friends or family if you find it interesting or appealing? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

10. What specific elements or content would you expect in an ideal advertisement for <Your Brand>? (Open-ended)
Ans: ___________________________________________