Ad Creative Testing Survey
For Healthtech Industry

1. Which type of advertisement format do you generally find more appealing or engaging? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements

2. When considering Healthtech products/services, which advertisement format has influenced your purchase decisions in the past? (MCQ-Multiple Selection)
□ Image-based advertisements
□ Video-based advertisements

3. What specific elements do you think are essential for an effective image-based advertisement? (MCQ-Multiple Selection)
□ Clear and impactful visuals
□ Compelling and concise text or message
□ Use of brand logos or recognizable elements
□ Highlighting key features or benefits
□ Other (Please specify)

4. What specific elements do you think are essential for an effective video-based advertisement? (MCQ-Multiple Selection)
□ Engaging storytelling or narrative
□ Clear demonstration of product/service use
□ High-quality visuals and production
□ Captivating audio or soundtrack
□ Other (Please specify)

5. In your opinion, which advertisement format is more likely to capture your attention when promoting Healthtech products/services? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements

6. Which advertisement format do you believe communicates information more effectively in the Healthtech industry?  (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements

7. How likely are you to engage with an advertisement (like, share, or comment) based on its format? (MCQ-Single Selection)
○ More likely to engage with image-based advertisements
○ More likely to engage with video-based advertisements
○ Equally likely to engage with both formats

8. What emotions or reactions do you think each format (image and video) can evoke effectively in Healthtech advertisements? (MCQ-Multiple Selection)
□ Trust and credibility
□ Curiosity and interest
□ Emotional connection (e.g., empathy, happiness)
□ Desire or motivation to act (e.g., purchase, explore further)
□ Other (Please specify)

9. Which format do you believe would be more memorable for promoting <Your Brand>’s Healthtech products/services? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements

10. What additional aspects or features would you like to see emphasized in <Your Brand>’s chosen advertisement format? (Open-ended)
Ans: _______________________________________________