Ad Creative Testing Survey
For Healthtech Industry

Share this ad creative testing survey template to understand if your advertising and brand marketing strategies appeal to your target consumer base in the health tech industry.

Ad Creative Testing Survey For Healthtech Industry

1. Which type of advertisement format do you generally find more appealing or engaging? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements

2. When considering Healthtech products/services, which advertisement format has influenced your purchase decisions in the past? (MCQ-Multiple Selection)
□ Image-based advertisements
□ Video-based advertisements

3. What specific elements do you think are essential for an effective image-based advertisement? (MCQ-Multiple Selection)
□ Clear and impactful visuals
□ Compelling and concise text or message
□ Use of brand logos or recognizable elements
□ Highlighting key features or benefits
□ Other (Please specify)

4. What specific elements do you think are essential for an effective video-based advertisement? (MCQ-Multiple Selection)
□ Engaging storytelling or narrative
□ Clear demonstration of product/service use
□ High-quality visuals and production
□ Captivating audio or soundtrack
□ Other (Please specify)

5. In your opinion, which advertisement format is more likely to capture your attention when promoting Healthtech products/services? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements

6. Which advertisement format do you believe communicates information more effectively in the Healthtech industry?  (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements

7. How likely are you to engage with an advertisement (like, share, or comment) based on its format? (MCQ-Single Selection)
○ More likely to engage with image-based advertisements
○ More likely to engage with video-based advertisements
○ Equally likely to engage with both formats

8. What emotions or reactions do you think each format (image and video) can evoke effectively in Healthtech advertisements? (MCQ-Multiple Selection)
□ Trust and credibility
□ Curiosity and interest
□ Emotional connection (e.g., empathy, happiness)
□ Desire or motivation to act (e.g., purchase, explore further)
□ Other (Please specify)

9. Which format do you believe would be more memorable for promoting <Your Brand>’s Healthtech products/services? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements

10. What additional aspects or features would you like to see emphasized in <Your Brand>’s chosen advertisement format? (Open-ended)
Ans: _______________________________________________