Advertising Effectiveness Survey
For EdTech Industry

1. Have you recently come across advertisements for <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

2. Where did you encounter the advertisements for <Your Brand>? (MCQ-Multiple Selection)
□ Social Media (Facebook, Twitter, Instagram)
□ Search Engines (Google, Bing, Yahoo)
□ YouTube or Online Videos
□ Educational Websites or Forums
□ Other (Please specify)

3. How frequently have you seen or heard about <Your Brand>’s advertising in the past month? (MCQ-Single Selection)
○ Several times a day
○ Once a day
○ A few times a week
○ Once a week
○ Less than once a week

4. Which aspect of <Your Brand>’s advertising caught your attention the most? (MCQ-Multiple Selection)
□ Visual Design/Graphics
□ Compelling Messaging/Copy
□ Testimonials or Success Stories
□ Special Offers or Discounts
□ Other (Please specify): [Open-ended]

5. How likely are you to explore <Your Brand> after seeing its advertisements? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. Do you recall any specific benefits or features highlighted in <Your Brand>’s advertisements? (MCQ-Multiple Selection)
□ Accessible Learning Resources
□ Industry-Recognized Instructors
□ Flexible Learning Schedules
□ Interactive Learning Experience
□ Other (Please specify)

7. Which advertising channel do you find most influential in making you consider <Your Brand>? (MCQ-Single Selection)
○ Social Media
○ Search Engine Ads
○ Video Advertisements
○ Email Campaigns
○ Other (Please specify): [Open-ended]

8. Have you ever engaged with <Your Brand> after seeing its advertisements? (MCQ-Single Selection)
○ Yes
○ No

9. Which emotions or feelings do you think <Your Brand>’s advertisements evoke in you? (MCQ-Multiple Selection)
□ Inspiration/Motivation
□ Curiosity/Interest
□ Trust/Reliability
□ Excitement
□ Other (Please specify)

10. Any additional comments or feedback regarding <Your Brand>’s advertising campaigns? (Open-ended)
Ans: ___________________________________________________