Advertising Effectiveness Survey
For Healthtech Industry

1.  How did you become aware of <Your Brand>’s recent advertising campaign?  (MCQ-Multiple Selection)
□ Television commercials
□ Social media advertisements
□ Online banners or display ads
□ Sponsored content on websites
□ Email newsletters or marketing
□ Other (Please specify)

2. How frequently have you encountered <Your Brand>’s advertisements in the past month?  (MCQ-Single Selection)
○ Multiple times a day
○ Daily
○ A few times a week
○ Rarely
○ Not at all

3. Which aspect of <Your Brand>’s advertising campaign do you remember the most? (MCQ-Single Selection)
○ Catchy slogan or tagline
○ Compelling visuals or imagery
○ Key message or product features highlighted
○ Emotional appeal or storytelling
○ Other (Please specify)

4. How likely are you to engage with <Your Brand> or explore its offerings after seeing its advertisements? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

5. Which platform/channel did you find the most influential in conveying <Your Brand>’s advertising message? (MCQ-Single Selection)
○ Television
○ Social media 
○ Website banners or ads
○ Email newsletters
○ Other (Please specify)

6. What action, if any, did you take after seeing <Your Brand>’s advertisement?  (MCQ-Multiple Selection)
□ Visited the website
□ Followed <Your Brand> on social media
□ Researched more about <Your Brand> online
□ Shared the advertisement with friends or family
□ Made a purchase or used <Your Brand>’s services
□ Other (Please specify)

7. On a scale of 1 to 5, how persuasive or influential did you find <Your Brand>’s advertisements? (Rating Scale)
○ 1
○ 2
○ 3
○ 4
○ 5

8. How accurately do you think <Your Brand>’s advertisements represented the benefits of its products/services? (MCQ-Single Selection)
○ Extremely accurately
○ Very accurately
○ Moderately accurately
○ Slightly accurately
○ Not accurately at all

9. Do you recall any specific message or tagline from <Your Brand>’s recent advertising campaign? If yes, please share it. (Open-ended)
Ans: _______________________________________________

10. Is there anything in particular that you feel could have made <Your Brand>’s advertising campaign more effective or memorable? (Open-ended)
Ans: _______________________________________________