Advertising Effectiveness Survey
For Marketplaces Industry

1. Have you recently seen or heard advertisements for <Your Brand>? (MCQ-Single Selection)
○ a. Yes
○ b. No

2. Where have you encountered advertisements for <Your Brand>? (MCQ-Multiple Selection)
□ a. Social media platforms (Specify: ________________)
□ b. Television
□ c. Online video platforms (Specify: ________________)
□ d. Radio
□ e. Print media (Newspapers/Magazines)
□ f. Other (Specify: ________________)

3.Do you recall the main message or theme of <Your Brand>’s recent advertisements? (MCQ-Single Selection)
○ a. Yes, I remember it clearly
○ b. Partially, I remember some aspects
○ c. No, I don’t recall the message

4. Which aspect of <Your Brand>’s advertisement catches your attention the most? (MCQ-Multiple Selection)
□ a. Visual elements (Images, design)
□ b. Slogan or tagline
□ c. Emotional appeal
□ d. Promotions or discounts highlighted
□ e. Product or service demonstration
□ f. Other (Specify: ________________)

5. How often do you feel compelled to take action (e.g., visit the website, make a purchase) after seeing <Your Brand>’s advertisements? (MCQ-Single Selection)
○ a. Very often
○ b. Often
○ c. Sometimes
○ d. Rarely
○ e. Never

6. Which platform or medium do you find most influential for <Your Brand>’s advertisements? (MCQ-Single Selection)
○ a. Social media platforms
○ b. Television
○ c. Online video platforms
○ d. Radio
○ e. Print media
○ f. Other (Specify: ________________)

7. What improvements would you suggest to make <Your Brand>’s advertisements more effective? (Open-ended)
Ans: ___________________________________________

8. Do you feel <Your Brand>’s advertisements effectively communicate its products/services and value proposition? (MCQ-Single Selection)
○ a. Yes, very effectively
○ b. Somewhat effectively
○ c. Neutral
○ d. Not very effectively
○ e. Not at all effectively

9.What factors, if any, would make you more likely to engage with <Your Brand>’s advertisements? (MCQ-Single Selection)

□ a. Clear call-to-action
□ b. Entertaining content
□ c. Relevance to my needs/interests
□ d. Interactive elements
□ e. Other (Specify: ________________)

10. Open-ended question: How could <Your Brand>’s advertising campaigns better resonate with your preferences and needs? (Open-ended)
Ans: ___________________________________________