Using artificial intelligence for customer feedback surveys is a great way to accelerate your marketing efforts. The AI survey builder is the modern-day marketer’s best friend. In this blog post, we will learn why using instant survey templates from AI Survey Builder can ease your workload.
What is the AI Survey Builder?
The AI survey builder is an instant survey maker that creates customer satisfaction surveys in a few clicks. You can choose your objectives, scale, industry and brand category. The survey builder can help you create rating scale based surveys for example, instantly create 1-5 rating scales or 1-10 rating scale surveys.
Merren’s AI survey builder can help you create customer feedback campaigns without any manual hassle. Each template can be customized to fit the survey channel and research goal.
AI survey maker vs traditional feedback forms: Which is better?
The AI survey maker can help by automating tasks that are generally time-consuming. The AI survey templates can give you anywhere from 3-point satisfaction metrics to 10-point satisfaction scale. Traditional feedback forms have the following drawbacks:
- Traditional marketing surveys often face low response rates, and are time-consuming to design and distribute.
- Traditional feedback surveys lack a sense of personalization.
- These survey forms cannot collect real time meaningful feedback.
- The reporting methods are batch processed and not in-the-moment like an AI survey builder.
These factors are limiting in a fast paced market. In marketing, the most important time is now (in-moment surveys). Artificial intelligence can change that.
5 Benefits of Using AI Survey Builder
Here are the 5 benefits of creating feedback surveys using the AI survey builder feature in Merren.
1. The AI survey builder can craft precise questions:
Crafting better survey questions becomes easier with AI’s natural language processing (NLP). It can create effective questions instantly that can bring a high response rate. One must make sure that questions are short and easy to comprehend. The tool can easily avoid double barreled or biased type of questions. This is good news since people will not be free of cognitive pressure.
2. The AI survey maker can personalize the questionnaires:
Personalization can make people feel valued. The survey builder can personalise the questionnaire as per your target audience. If you want a shorter version of the question, you can opt for a 3 point scale. If you are looking for a longer questionnaire, you can opt for a 7-point or a 10-point scale.
3. The AI survey maker can save critical time:
Making questionnaires from scratch is not always feasible. It takes a good deal of thought process to determine if you need to add an NPS feedback or a CSAT feedback. Let AI handle this stress. Just add the brand category and the type of survey and click on generate. Save your time and let the AI survey maker curate the best survey questions for you.
4. The AI templates are compatible across survey channels:
Messenger apps witness billions of messages on a daily basis. From personal to business oriented conversation, the messenger apps have it all. Therefore, it makes sense to use WhatsApp surveys and Facebook messenger surveys to collect in-the-moment responses. The AI templates are compatible on Merren’s messenger platforms.
5. The AI survey builder is ideal for any industry:
Any industry be it a B2B or a B2C can use this AI survey maker for instant questionnaires. You can conduct in-depth research or offer microsurveys as per your research goals. You can probe customers on post-purchase interactions or create employee experience surveys. Either way, the AI survey builder is designed to create a template based on your exact requirements.
6. Analyze responses over the CX dashboard:
AI algorithms analyze responses to identify trends and patterns and transform raw survey data into critical insights. These actionable recommendations guide strategies and campaigns. AI has the capacity to handle complex kinds of data (qualitative and quantitative) and break it down into comprehensive parts. All data will be visible in a unified CX dashboard.
Conclusion
The AI survey builder is upgrading the way modern-day marketers collect customer feedback. Traditional marketing surveys are getting replaced by a faster, more efficient technology. Looking ahead, the future of AI in survey building holds exciting possibilities, with predicted trends in AI-powered surveys. To customize your feedback surveys, sign up for a 14 day free trial with Merren.