Brand Awareness Survey For
Banking And Financial Services Industry

Explore this brand awareness survey template for the bank and financial industry. This survey aims to understand a client’s exposure to advertisements, sources of banking information, brand associations and service perceptions.

Brand Awareness Survey For
Banking & Financial Services Industry

1. How often do you encounter <Your Brand>’s advertisements or promotions? (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely
○ Never

2. Where have you seen or heard about <Your Brand>? (MCQ-Multiple Selection)
□ Television commercials
□ Social media platforms (e.g., Facebook, Twitter)
□ Online banners or advertisements
□ Radio advertisements
□ Billboards or outdoor ads
□ Sponsorships at events
□ Word of mouth
□ Others (Please specify)

3. When you think about Banking and Financial Services, which brands come to your mind first?
Select up to three*
(MCQ-Multiple Selection)
□ <Your Brand>
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ Others (Please specify)

4. What services do you primarily associate with <Your Brand>? (MCQ-Multiple Selection)
□ Savings accounts
□ Personal loans
□ Credit cards
□ Mortgage services
□ Investment opportunities
□ Insurance services
□ Others (Please specify)

5. How likely are you to recommend <Your Brand> to a friend or colleague? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. Have you ever used the services/products offered by <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

7. If you’ve used <Your Brand>’s services/products, what was your experience like? (Open-ended)
Ans: ___________________________________________

8. Which of the following factors influence your decision to choose a banking/financial services brand? (MCQ-Multiple Selection)
□ Interest rates
□ Customer service
□ Brand reputation
□ Convenience of branches/locations
□ Online/mobile banking experience
□ Rewards and benefits
□ Others (Please specify)

9. On a scale of 1 to 5, how familiar are you with <Your Brand>’s logo or visual identity? (Rating Scale)
○ 1 – Not familiar at all
○ 2 – Slightly familiar
○ 3 – Moderately familiar
○ 4 – Very familiar
○ 5 – Extremely familiar

10. What improvements or new services would you like to see from <Your Brand>? (Open-ended)
Ans: ___________________________________________