Brand Awareness survey
for Consumer Goods industry

1. What comes to your mind when you think about <Your Brand>? (Multiple)
○ Quality products
○ Innovative designs
○ Reliability
○ Value for money
○ None of the above

2. Where have you seen or heard about <Your Brand>? (Multiple Type)
□ Television commercials
□ Social media advertisements
□ Online reviews and blogs
□ In-store displays
□ Word-of-mouth recommendations
□ None of the above

3. Which of the following product categories do you associate with <Your Brand>? (Multiple Type)
□ Electronics
□ Clothing and fashion
□ Home appliances
□ Personal care products
□ Kitchenware
□ Sports and outdoor equipment
□ Other (please specify)

4. How likely are you to recommend <Your Brand> to a friend or colleague? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

5. Which of the following statements best describes your recent interaction with <Your Brand>? (Multiple)
○ I have purchased <Your Brand> products in the last month.
○ I have considered purchasing <Your Brand> products recently but didn’t.
○ I have not considered <Your Brand> products recently.
○ I’m not aware of <Your Brand>.

6. How frequently do you encounter <Your Brand>’s advertisements? (Multiple)
○ Almost daily
○ Several times a week
○ Once a week
○ Occasionally
○ Rarely or never

7. Which colors or visuals do you associate with <Your Brand>? (Multiple Type)
□ Red
□ Blue
□ Green
□ Yellow
□ Black
□ White
□ Other (please specify)

8. When considering purchasing similar products, how likely are you to choose <Your Brand>? (Multiple)
○ Extremely likely
○ Likely
○ Somewhat likely
○ Not very likely
○ Not at all likely

9. What improvements would you suggest for <Your Brand>? (Open-ended)
Ans: ___________________________________________

10. In your own words, how would you describe <Your Brand> to someone who has never heard of it before? (Open-ended)
Ans: ___________________________________________