Brand Awareness survey for
Healthcare & Pharmaceuticals industry

1. Have you heard of <Your Brand> before today? (Multiple)
○ Yes
○ No

2. How did you first hear about <Your Brand>? (Multiple Type)
□ Television or radio advertisements
□ Online advertisements (e.g., banner ads, social media ads)
□ Recommendations from healthcare professionals
□ Family or friends
□ Online search results
□ Other (Please specify)

3. When you think of healthcare and pharmaceutical products, which brands come to your mind first? (Multiple Type)
□ <Your Brand>
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Other (Please specify)

4. How often have you interacted with or used products from <Your Brand>? (Multiple)
○ Frequently
○ Occasionally
○ Rarely
○ Never

5. Which of the following products or services are you aware that <Your Brand> offers? (Multiple Type)
□ Prescription medications
□ Over-the-counter medications
□ Medical devices
□ Health supplements
□ Healthcare services (e.g., clinics, hospitals)
□ None of the above

6. What is the primary reason you choose products from <Your Brand>? (Multiple Type)
□ Quality and effectiveness
□ Price and affordability
□ Trustworthiness and reputation
□ Recommendation from a healthcare professional
□ Other (Please specify)

7. How would you rate your overall satisfaction with <Your Brand>’s products or services?  (Multiple)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

8. Are you likely to recommend <Your Brand> to a friend or family member in need of healthcare or pharmaceutical products?  (Multiple)
○ Highly Likely
○ Likely
○ Neutral
○ Unlikely
○ Highly Unlikely

9. What suggestions do you have for <Your Brand> to improve its products or services? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you would like to share about your experiences with <Your Brand> or any other comments you may have? (Open-ended)
Ans: ___________________________________________