Brand Positioning survey
for Consumer Goods industry

1. Which of the following brands do you consider as strong competitors to <Your Brand>? (Multiple type)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ None of the above

2. What aspects or characteristics do you associate with <Your Brand> compared to its competitors? (Multiple Type)
□ Higher product quality
□ Better pricing
□ Superior customer service
□ Innovative product features
□ Strong brand reputation
□ None of the above

3. How would you rate <Your Brand> concerning product quality compared to its competitors? (Multiple)
○ Much better
○ Somewhat better
○ Similar
○ Somewhat worse
○ Much worse

4. In terms of pricing, how do you perceive <Your Brand> compared to its competitors? (Multiple)
○ More affordable
○ Slightly more affordable
○ Similar
○ Slightly more expensive
○ More expensive

5. Which brand do you perceive as having the strongest brand reputation and trustworthiness among the options you selected as competitors? (Multiple)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ None has the strongest brand reputation

6. Which competitor stands out the most in terms of product innovation and unique features? (Multiple)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ None stands out in innovation

7. What areas do you believe <Your Brand> surpasses its competitors? (Multiple Type)
□ Marketing and brand visibility
□ Customer loyalty programs
□ Product variety and range
□ After-sales service
□ None of the above

8. What aspects or strengths of <Your Brand>’s competitors concern you the most as a customer? (Multiple Type)
□ Stronger marketing strategies
□ Competitive pricing strategies
□ Better customer engagement efforts
□ Product innovation capabilities
□ None of the above

9. How do you perceive <Your Brand>’s market share compared to its competitors? (Multiple)
○ Leading the market
○ Among the top competitors
○ Average market share
○ Behind other competitors
○ Unsure

10. What could <Your Brand> do to strengthen its position against competitors? (Open-ended)
Ans: ___________________________________________