Brand Positioning Survey For
Food And Beverage Industry

1. Which of the following food and beverage brands do you consider as direct competitors to <Your Brand>? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ Other (Please specify)

2. How would you rate <Your Brand> compared to its competitors in terms of product quality? (MCQ-Single Selection)
○ Superior
○ Better
○ Equal
○ Worse
○ Inferior

3. Which aspects do you believe <Your Brand> excels in compared to its competitors? (MCQ-Multiple Selection)
□ Innovation
□ Price Competitiveness
□ Brand Image/Reputation
□ Customer Service
□ Product Range/Variety

4. In what areas do you think <Your Brand> falls behind its competitors? (MCQ-Multiple Selection)
□ Marketing Effectiveness
□ Product Availability
□ Pricing Strategy
□ Customer Engagement/Interaction
□ Product Development/Pace of Innovation

5. On a scale of 1 to 5, how likely are you to choose <Your Brand> over its competitors for your next purchase? (1 being very unlikely, 5 being very likely) (Rating-Scale)
□ 1
□ 2
□ 3
□ 4
□ 5

6. What motivates you the most to prefer <Your Brand> over its competitors? (MCQ-Multiple Selection)
□ Consistent Quality
□ Brand Loyalty
□ Affordability
□ Unique Product Features
□ Positive Past Experiences

7. How frequently do you compare <Your Brand> with its competitors before making a purchase decision? (MCQ-Single Selection)
○ Always
○ Often
○ Occasionally
○ Rarely/Never

8. Which competitor do you believe has a stronger presence or market share compared to <Your Brand>? (MCQ-Single Selection)
○ Brand A
○ Brand B
○ Brand C
○ Brand D
○ Brand E
○ Other (Please specify)

9. How likely are you to switch from <Your Brand> to one of its competitors in the near future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

10. What additional strengths or improvements would you suggest for <Your Brand> to compete better with its rivals? (Open-ended)
Ans: ___________________________________________