Brand Positioning Survey For
Food And Beverage Industry

Use this survey template to determine the brand positioning of your company in the food and beverage industry. This survey aims to gather insights on consumer perceptions of direct competitors, gauge factors for brand selection, explore motivators for brand preference and evaluate the likelihood of switching brands.

Brand Positioning Survey For Food & Beverage Industry

1. Which of the following food and beverage brands do you consider as direct competitors to <Your Brand>? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ Other (Please specify)

2. How would you rate <Your Brand> compared to its competitors in terms of product quality? (MCQ-Single Selection)
○ Superior
○ Better
○ Equal
○ Worse
○ Inferior

3. Which aspects do you believe <Your Brand> excels in compared to its competitors? (MCQ-Multiple Selection)
□ Innovation
□ Price Competitiveness
□ Brand Image/Reputation
□ Customer Service
□ Product Range/Variety

4. In what areas do you think <Your Brand> falls behind its competitors? (MCQ-Multiple Selection)
□ Marketing Effectiveness
□ Product Availability
□ Pricing Strategy
□ Customer Engagement/Interaction
□ Product Development/Pace of Innovation

5. On a scale of 1 to 5, how likely are you to choose <Your Brand> over its competitors for your next purchase? (1 being very unlikely, 5 being very likely) (Rating-Scale)
□ 1
□ 2
□ 3
□ 4
□ 5

6. What motivates you the most to prefer <Your Brand> over its competitors? (MCQ-Multiple Selection)
□ Consistent Quality
□ Brand Loyalty
□ Affordability
□ Unique Product Features
□ Positive Past Experiences

7. How frequently do you compare <Your Brand> with its competitors before making a purchase decision? (MCQ-Single Selection)
○ Always
○ Often
○ Occasionally
○ Rarely/Never

8. Which competitor do you believe has a stronger presence or market share compared to <Your Brand>? (MCQ-Single Selection)
○ Brand A
○ Brand B
○ Brand C
○ Brand D
○ Brand E
○ Other (Please specify)

9. How likely are you to switch from <Your Brand> to one of its competitors in the near future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

10. What additional strengths or improvements would you suggest for <Your Brand> to compete better with its rivals? (Open-ended)
Ans: ___________________________________________