Brand Positioning and Retention Survey For Media And Entertainment Industry

1. Which of the following entertainment brands are you familiar with?
(MCQ-Multiple Selection)
□ Netflix
□ Disney+
□ Hulu
□ Amazon Prime Video
□ HBO Max
□ YouTube
□ Spotify
□ Apple TV+
□ Other (Please specify)

2. How would you rate <Your Brand>’s reputation in the entertainment industry compared to its competitors? (MCQ-Single Selection)
○ Leading
○ Strong
○ Average
○ Weak
○ Nonexistent

3. What sets <Your Brand> apart from its competitors?  (MCQ-Multiple Selection)
□ Unique/original content offerings
□ Superior quality of content/service
□ User-friendly interface/experience
□ Competitive pricing
□ Strong brand identity/positioning
□ Other (Please specify)

4. Among the listed entertainment brands, which one do you consider to be the closest competitor to <Your Brand>? (MCQ-Single Selection)
○ Netflix
○ Disney+
○ Hulu
○ Amazon Prime Video
○ HBO Max
○ YouTube
○ Spotify
○ Apple TV+
○ Other (Please specify)

5. How do you perceive <Your Brand> in terms of innovation compared to its competitors? (MCQ-Single Selection)
○ Highly innovative
○ Moderately innovative
○ Somewhat innovative
○ Not very innovative
○ Not at all innovative

6. What factors do you believe contribute most to <Your Brand>’s competitive advantage?  (MCQ-Multiple Selection)
□ Brand recognition and reputation
□ Exclusive partnerships/content deals
□ Technological advancements
□ Strong customer loyalty
□ Effective marketing strategies
□ Other (Please specify)

7. Which brand do you feel dominates the market when it comes to the type of content/services offered by <Your Brand>? (MCQ-Multiple Selection)
□ Netflix
□ Disney+
□ Hulu
□ Amazon Prime Video
□ HBO Max
□ YouTube
□ Spotify
□ Apple TV+
□ Other (Please specify)

8. How do you perceive <Your Brand>’s market share compared to its key competitors? (MCQ-Single Selection)
○ Largest market share
○ Significant market share
○ Comparable market share
○ Minor market share
○ Negligible market share

9. What do you think <Your Brand> could do to further differentiate itself from its competitors? (Open-ended)
Ans: ____________________________________________

10. How important is <Your Brand>’s positioning relative to competitors when considering your entertainment choices? (MCQ-Single Selection)
○ Extremely important
○ Very important
○ Moderately important
○ Slightly important
○ Not important at all.