Real time data capturing can prevent organisations from a negative word-of-mouth situation. In a world where information travels faster, real-time reviews can make or mar a reputation. So how can you save a situation before it is too late? In this blog, we will explore what is real time customer feedback and how Merren’s tools can help you understand customer insights right as they come.
Understanding Real-Time Customer Data
Real-time data, as the name suggests, refers to the immediate collection and analysis of information as it is generated. This allows businesses to make faster and more informed decisions based on up-to-date data. Real time data can be captured from various sources during the mapping journey. This includes via social media channels, and customer interactions at various touchpoints. The analysis provides valuable insights into customer behavior, market trends, and operational efficiency. Merren specializes in capturing and analyzing real-time data, helping businesses optimize their operations and improve decision-making processes.
What are the different methods of collecting customer feedback?
Different methods of collecting customer feedback include surveys, feedback forms on websites, customer reviews on platforms like Yelp or Google. The other methods include social media comments, direct emails, phone calls, and even monitoring customer behavior through analytics tools like heatmaps or session recordings.
The Role of Merren in Capturing Real Time Customer Feedback
Merren plays a crucial role in capturing real time data in various industries. Real-time dataset provides valuable insights for monitoring, analysis, and predictive modeling, enabling businesses to make informed decisions. Merren’s user-friendly interface simplifies the process of capturing and visualizing real-time data, empowering businesses with the ability to leverage in-moment analytics and optimize their operations. By harnessing the benefits of instantaneous data, businesses can stay ahead of the competition and enhance their customer experience.
1. Create a multi-channel survey platform:
If you are new to Merren’s platform, sign up for a 14 day free trial and get started on your customer feedback journey. Users will get an option to create a survey either from scratch or use a pre-designed survey template for a faster format creation. These survey templates are pre-designed, error proof and pre-tested to be compatible across devices and mediums. While curating your own questionnaires, clients can customize each question as per their goal and purpose of collecting customer data.
2. Messenger surveys can get a high response rate:
Using messenger surveys can bring a high response and rate and all in real time. Customers can respond right where they are using WhatsApp messenger or Facebook messenger. You can demo test your customer feedback surveys on WhatsApp messenger , Facebook messenger, AMP email surveys or website chat bots. Messenger platforms can generate maximum response rate, more than traditional mediums of surveys (browser based platforms). These systems are highly interactive and have a high user rate. Platforms such as website chat bots can also capture complex information from the customer base and collate this information over a robust dashboard.
3. Get real time analytics with no latency:
Batch data processing of feedback can leave important reviews on the table. This can aggravate unhappy customers and cause a negative online reputation. To avert this, Merren offers a real time data capturing system on the CX dashboard. You can view your reviews across days, weeks and months. Merren offers real-time analysis that can help the customer support team spring into action to close any customer feedback loop. Empower the CX team members to use every actionable feedback to cater to the unhappy customers and assess every real time services and product feedback.
4. Well equipped customer mapping journey:
Tracking the customer journey is a great way to understand pain points, segregate your user base on their preferences and understand your target audience. Merren offers deploying feedback systems at touchpoints. Merren surveys are compatible across mobile devices. Marketers can capture both quantitative and qualitative feedback at important touchpoints. The benefits of real-time data is that the customer support team can capture pain points faster, attend to prospective buyers and keep a tab of important B2C conversations.
5. Handle large volumes of survey data and query:
Customization is the key when running certain marketing campaigns. But on the other hand, how do you capture people’s thoughts and experiences about your brand? You can do this by conducting customer feedback surveys and data analytics. Merren’s artificial intelligence capacity will now be able to generate instant reports for our clients. Using AI in survey feedback analysis can avoid latency and bring fresh reports as they occur. Marketing professionals can create instant AI survey questionnaires in a few clicks. They can curate NPS surveys (net promoter score), CSAT or customer satisfaction scores, customer effort score surveys without hassle.
Conclusion
Businesses take real time customer data seriously. There are many reasons for this. Customers mean reputation and profits. Attending loyal customers and new buyers right as the experience occurs is a great way to boost customer retention strategies. Loyal buyers are the reason organisations can stay on top of the leaderboard. To bring continuous improvement within the systems, switch from batch processing responses to a responsive customer feedback software. Use social networks strategically and reach out to people on platforms they are present. Sign up for a 14 day free trial with Merren and see how this can supercharge the way you collect customer feedback.