Category: Case Studies

A leading FMCG company wanted to understand consumer perceptions, usage contexts, and willingness to try/shift

A major FMCG organisation needed to test its value proposition. This was an urgent scenario

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Customer service and customer experience together make up memorable experiences for people. Both the terms

A website is a great way to showcase what your brand stands for. However, websites

Customer experience is an important KPI in your business. It goes beyond selling a product

Voice of customer of VOC is an integral part of customer experience CX teams. It

There are various ways to capture what people discuss about your business. This usually happens

People are browsing your website via multiple platforms. They come in from various internet references.