Competitive Analysis Survey
For Agriculture Industry

Explore this competitive analysis survey template for your target consumers.
This survey aims to gather insights into the strengths and weaknesses of competitors within the agriculture industry and identify areas where your company can enhance its competitive edge.

Competitive Analysis Survey For Agriculture Industry

1. Which brands or companies do you consider as primary competitors to <Your Brand> in the agriculture industry? (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Other (Please specify)

2. What aspects of <Your Brand> do you perceive as its strengths compared to its competitors? (MCQ-Multiple Selection)
□ Product quality
□ Innovation and technology
□ Customer service and support
□ Brand reputation
□ Pricing strategy
□ Other (Please specify)

3. In which areas do you believe <Your Brand> falls short compared to its competitors? (MCQ-Multiple Selection)
□ Product range or variety
□ Market presence and visibility
□ Customer engagement or communication
□ Competitive pricing
□ Distribution network
□ Other (Please specify)

4. How would you rate <Your Brand>’s market share compared to its competitors? (MCQ-Single Selection)
○ Leading market share
○ Average market share
○ Lower than competitors
○ Not sure

5. Which specific products/services offered by competitors do you think pose the greatest competition to <Your Brand>?
 (MCQ-Multiple Selection)
□ Seeds and crops
□ Fertilizers or pesticides
□ Farming machinery or equipment
□ Agricultural consultancy or services
□ Other (Please specify)

6. How effectively do you think <Your Brand> differentiates itself from its competitors in the agriculture industry?
 (MCQ-Single Selection)
○ Very effectively
○ Moderately effectively
○ Not very effectively
○ Not at all effectively

7. What unique selling propositions (USPs) or features do competitors offer that <Your Brand> currently does not? (MCQ-Multiple Selection)
□ Unique product features
□ Specialized services or solutions
□ Exclusive partnerships or collaborations
□ Better customer incentives or loyalty programs
□ Other (Please specify)

8. Which marketing or promotional strategies used by competitors do you find most impactful or influential in the agriculture market?
(MCQ-Multiple Selection)
□ Social media campaigns
□ Sponsorship of agricultural events
□ Engaging content marketing (blogs, videos)
□ Direct engagement with farmers or agricultural businesses
□ Other (Please specify)

9. What improvements or changes would you suggest to help <Your Brand> better compete against its rivals in the agriculture industry? (Open-ended)
Ans: ___________________________________________________

10. In your opinion, what does <Your Brand> need to do to become the preferred choice over its competitors? (Open-ended)
Ans: ___________________________________________________