Competitive Analysis survey
for Consumer Goods industry

1. Which of the following brands do you consider as direct competitors to <Your Brand>?
(Multiple Type)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ None of the above

2. What aspects or features do you believe set <Your Brand> apart from its competitors? (Multiple Type)
□ Product quality
□ Price competitiveness
□ Unique design or aesthetics
□ Superior customer service
□ Brand reputation and trust
□ Innovation and new product offerings
□ None of the above

3. Which competitor do you think excels the most in terms of product quality among the options you selected in question 1? (Multiple)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ None excels in product quality

4. In terms of pricing, which competitor offers the most competitive prices among the options you selected in question 1? (Multiple)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ None offers the most competitive prices

5. What marketing strategies do you believe <Your Brand>’s competitors utilize effectively? (Multiple Type)
□ Social media marketing
□ Influencer partnerships
□ Email marketing campaigns
□ Promotional offers and discounts
□ Engaging content creation (blogs, videos)
□ None of the above

6. Which aspect of <Your Brand>’s competitors do you find most challenging or threatening to your loyalty to <Your Brand>? (Multiple)
○ Product variety
○ Competitive pricing
○ Marketing and brand visibility
○ Customer service quality
○ None of the above

7. What weaknesses do you perceive in <Your Brand>’s competitors that <Your Brand> could capitalize on? (Multiple Type)
□ Lack of product innovation
□ Poor customer service
□ High pricing for product quality offered
□ Ineffective marketing strategies
□ Limited product range
□ None of the above

8. Among <Your Brand>’s competitors, which one do you think has the strongest brand image and reputation? (Multiple)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ Competitor E
○ None has the strongest brand image

9. What improvements or changes could <Your Brand> make to outperform its competitors? (Open-ended)
Ans: ___________________________________________

10. How likely are you to switch to a competitor based on a specific strength they possess that <Your Brand> lacks? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely