Competitive Analysis Survey
For Education Industry

1. Which educational brands or services do you currently use or have experience with? (MCQ-Single Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ None
□ Other (please specify)

2. What factors influenced your decision to choose or use these particular educational brands or services? (MCQ-Multiple Selection)
□ Quality of content/materials
□ Reputation in the industry
□ Pricing
□ Range of offerings/courses/services
□ Customer service/support
□ Other (please specify)

3. In your opinion, what are the strengths of your preferred educational brand(s) compared to other competitors? (MCQ-Multiple Selection)
□ Exceptional content quality
□ Strong customer service/support
□ Competitive pricing
□ Wide range of offerings/courses/services
□ Reputable in the industry
□ Other (please specify)

4. What weaknesses or areas for improvement do you perceive in the educational brands/services you’ve used? (MCQ-Multiple Selection)
□ Lack of diverse course offerings
□ Inadequate customer support
□ High pricing compared to value
□ Outdated or low-quality content/materials
□ Poor user interface/experience
□ Other (please specify)

5. How likely are you to recommend the educational brands/services you use to others based on your experience? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

6. Have you switched from one educational brand/service to another in the past? If yes, what was the reason(s) for the switch? (MCQ-Single Selection)
○ Yes
○ No
○ Not Applicable

7. How do you think <Your Brand> compares to its competitors in terms of the overall learning experience? (MCQ-Single Selection)
○ Better
○ Similar
○ Worse

8. What unique value or advantage do you think <Your Brand> provides compared to its competitors?? (Open-ended)
Ans: ___________________________________________

9. Are there any specific features or aspects of other educational brands/services that you wish <Your Brand> offered or could improve upon? (Open-ended)
Ans: ___________________________________________

10. What improvements or changes, if any, do you think <Your Brand> should make to compete better with its rivals? (Open-ended)
Ans: ___________________________________________