Competitive Analysis Survey
For SaaS industry

1. Which SaaS brands or companies providing similar services to <Your Brand> are you familiar with? (MCQ-Multiple Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ Other (Please specify)

2. What do you consider to be the strengths of these competitors in comparison to <Your Brand>? (MCQ-Multiple Selection)
□ Superior Features/Functionalities
□ Better User Experience/Interface
□ Stronger Customer Support
□ Pricing Competitiveness
□ Larger Market Presence
□ Other (Please specify)

3. Which aspects of <Your Brand>’s offerings do you perceive as superior to its competitors? (MCQ-Multiple Selection)
□ Advanced Features/Functionalities
□ Intuitive User Interface/Experience
□ Exceptional Customer Support
□ Competitive Pricing
□ Unique Value Proposition
□ Other (Please specify)

4. How do you rate the marketing strategies of <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ Better Than Competitors
○ About the Same as Competitors
○ Not as Good as Competitors

5. In your opinion, what specific areas could <Your Brand> improve upon to compete more effectively against its rivals? (MCQ-Multiple Selection)
□ Enhance Features/Functionalities
□ Improve User Experience/Interface
□ Strengthen Customer Support
□ Adjust Pricing Strategy
□ Increase Marketing Efforts
□ Other (Please specify)

6. Which competitor, if any, do you perceive as the biggest threat to <Your Brand>? (MCQ-Single Selection)
○ Competitor A
○ Competitor B
○ Competitor C
○ Competitor D
○ None of the Above
○ Other (Please specify)

7. What unique offerings or advantages does <Your Brand> possess that its competitors lack? (Open-Ended)
Ans: ________________________________________

8. On a scale of 1-10, how likely are you to switch from <Your Brand> to a competitor? (1 being not likely at all, 10 being highly likely) (MCQ-Single Selection)
○ 1
○ 2
○ 3
○ 4
○ 5
○ 6
○ 7
○ 8
○ 9
○ 10

9. What additional features or improvements in competitors’ products/services would make you consider switching from <Your Brand>? (Open-Ended)
Ans: ________________________________________

10. Demographic Information: (MCQ-Single Selection)
○ Age
○ Gender
○ Male
○ Female
○ Other
○ Occupation
○ Location