Survey templates are in massive use when it comes to market research and customer feedback. It gives an outline of what questions you can ask your target audience. Most templates can be customized as per your goals. In this blog, we will discuss the benefits and features of using survey templates.
What is a Survey Form?
Survey forms are pre-designed frameworks that provide a structured format for creating a questionnaire. These templates often include predefined questions, answer options, and a logical flow for respondents. It serves as a starting point where CX professionals can develop surveys without creating questionnaires from scratch.
6 Main Features Of Using Survey Forms
1. Questions are predefined and easy to customize
Templates come with ready-made questions that are aligned with the survey’s objective. You can save time from creating them from scratch. A CX tool will allow you to custom design the format depending on your research objective.
2. Logical flow can engage respondents
Templates offer a smooth progression of questions. Keep respondents engaged and reduce survey abandonment rates. A logical question flow is to make sure that you get authentic data and do not lose the cognitive link while answering.
3. The templates cater to specific industries
Templates are tailored for specific industries, each catering to different research objectives (brand awareness, product development etc). Any industry can use it- banking, FMCG, entertainment, beauty or medical industry.
4. Saves time with its user-friendly interface.
Templates save time such that you can focus on analyzing data rather than survey design. Templates provide an intuitive design for easy survey creation. Most of them are plug-and-play. You do not need any technical expertise.
5. Compatible on multiple survey channels
Templates are compatible across mobile, tablet, and desktop devices. Merren templates are also compatible for channels of WhatsApp, Facebook messenger, chatbots or dynamic email surveys.
6. Use automatic reporting on the CX dashboard
Some templates offer automatic reporting features. You can get instant data on the CX dashboard, in real time. This makes data analysis easier.
Pre-designed Survey Forms and Templates: 6 Benefits
1. Templates cover industry based format
Templates have a standardized format that can be used across industries. Each industry has its own campaign. For example, campaigns on brand awareness, product development or customer feedback will have different formats. They are highly goal oriented formats. Certain industries need longer questionnaires for details (medical, banking and finance and automobile etc). Other industries like retail and FMCG can make do with a shorter format.
2. Templates offer professional quality of questions
If you want actionable insights, then pre designed questionnaires are a good route to take. These questionnaires are designed and curated by professionals. That is half the work done. Since they are pre-tested, they already know what format would work better. These templates can avoid problems such as double baralled questions, incomplete format, vague or sensitive questionnaires. These formats go through rigorous editing and testing before being available for professional use.
3. Current templates are compatible across apps
One can now create a Whatsapp survey in 5 minutes. You can also opt to make feedback forms for Facebook messenger, SMS/RCS, dynamic emails or web based chatbots. The pre-designed survey questions will be compatible across social media sites and other platforms. Since they are already pre tested, it is a wiser decision than creating surveys from scratch.
4. Templates are made conversational
Your target respondents would not like to answer intimidating or long-winding questionnaires. This can also affect the response rate. Current templates from Merren are conversational which can bring a high response rate to your dashboard. Be rest assured of asking the right questions and bringing in quality responses from the consumer base. Quality data makes a lot of difference since it truly represents the consumer base.
5. Templates use standard satisfaction metrics
Customer satisfaction metrics are net promoter score (NPS), customer satisfaction surveys (CSAT) and customer effort score (CES). These are gold standard metrics for market research. One cannot go wrong with these scales when conducting customer surveys. Additionally, one can also create their own multiple-choice questions or build their own Likert scale questions. Find a good online survey tool that gives you the facility to build your own survey using pre-designed questionnaires.
6. Get faster analysis on the CX dashboard
Pre-designed questions bring faster insights and it becomes easier to collect them in real-time which makes the data more valuable. The data is also available on the dashboard. Due to the systematic nature of template based surveys, clients can edit and use them across industries (FMCG, health and wellness, banking and finance) etc.
Merren vs Other Forms
Here is why Merren survey templates are extremely beneficial to get a response rate on your customer feedback campaigns.
Merren Templates
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Conclusion
Merren is a robust customer feedback collection platform that offers the facility to create surveys from scratch. Our platform also has an AI Survey Builder that can create instant customer feedback forms. We have an array of pre-tested and pre-designed questionnaires. We take the cognitive work on your behalf so that you can focus on the metrics and marketing strategies. Build your own templates for employee surveys, product surveys and to collect consumer feedback across touchpoints. Sign up for a 14 day free trial and supercharge the way you gather responses.
