Customer Loyalty and Retention Survey
For Healthtech Industry

1. How long have you been using <Your Brand>’s product/service?  (MCQ-Single Selection)
○ Less than 3 months
○ 3-6 months
○ 6 months to 1 year
○ 1-2 years
○ More than 2 years

2. How satisfied are you with the overall experience of using <Your Brand>’s product/service?(MCQ-Single Selection)
○ Extremely satisfied
○ Very satisfied
○ Moderately satisfied
○ Slightly satisfied
○ Not satisfied at all

3. Which of the following factors contribute most to your satisfaction with <Your Brand>’s product/service? (MCQ-Multiple Selection)
□ Ease of use and convenience
□ Effectiveness in meeting your needs
□ Reliability and consistency
□ Customer support and assistance
□ Affordability and value for money
□ Other (Please specify)

4. How likely are you to continue using <Your Brand>’s product/service in the future? (MCQ-Single Selection)
○ Extremely likely
○ Very likely
○ Moderately likely
○ Slightly likely
○ Not likely at all

5. Which alternative Healthtech brands have you considered or used while using <Your Brand>’s product/service? (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Brand E
□ Other (Please specify)

6. What improvements or new features would encourage you to continue using <Your Brand>’s product/service? (MCQ-Multiple Selection)
□ Enhanced functionality or performance
□ Better integration with other devices/platforms
□ Personalization or customization options
□ Improved customer support and responsiveness
□ More affordable pricing options
□ Other (Please specify)

7. How likely are you to recommend <Your Brand>’s product/service to others? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

8. What specific features or aspects of <Your Brand>’s product/service do you find most valuable or essential to your needs? (Open-ended)
Ans: _______________________________________________

9. What challenges or issues, if any, have you encountered while using <Your Brand>’s product/service? (MCQ-Multiple Selection)
□ Technical glitches or malfunctions
□ Difficulty in understanding how to use the product/service
□ Unsatisfactory customer support experiences
□ Pricing or billing-related issues
□ Limited features or functionalities
□ Other (Please specify)

10. How could <Your Brand> better engage or communicate with you to ensure your continued use of their product/service? (Open-ended)
Ans: _______________________________________________