Customer Loyalty and Retention Survey
For Marketplaces Industry

1. How satisfied are you with the products/services offered by <Your Brand>? (MCQ-Single Selection)
○ a. Very satisfied
○ b. Satisfied
○ c. Neutral
○ d. Dissatisfied
○ e. Very dissatisfied

2. Which aspects of <Your Brand>’s products/services do you find most appealing? (MCQ-Multiple Selection)
□ a. Product quality
□ b. Variety of choices
□ c. Pricing
□ d. Customer service/support
□ e. User experience/interface
□ f. Other (Specify)

3.How likely are you to continue using <Your Brand>’s products/services in the future?(MCQ-Single Selection)
○ a. Very likely
○ b. Likely
○ c. Neutral
○ d. Unlikely
○ e. Very unlikely

4. What factors might influence your decision to stop using <Your Brand>’s products/services? (MCQ-Multiple Selection)
□ a. Poor product quality
□ b. Limited choices/options
□ c. Price increases
□ d. Unsatisfactory customer service
□ e. Found better alternatives
□ f. Other (Specify)

5. How often do you explore other options or competitors while using <Your Brand>’s products/services? (MCQ-Single Selection)
○ a. Very often
○ b. Often
○ c. Occasionally
○ d. Rarely
○ e. Never

6. Which of the following would make you more likely to stay loyal to <Your Brand>? (MCQ-Multiple Selection)
□ a. Loyalty rewards or membership programs
□ b. Exclusive offers or discounts for returning customers
□ c. Enhanced product/service features
□ d. Improved customer service
□ e. Other (Specify)

7. On a scale of 1 to 5, how likely are you to recommend <Your Brand> to others? (MCQ-Single Selection)
○ 1 – Very unlikely
○ 2 – Unlikely
○ 3 – Neutral
○ 4 – Likely
○ 5 – Very likely

8. What improvements or changes would encourage you to continue using <Your Brand>’s products/services in the long term? (Open-ended)
Ans: ___________________________________________

9. Open-ended question: Is there a specific aspect of <Your Brand>’s offerings that you believe needs improvement to retain customers effectively?(Open-ended)
Ans: ___________________________________________

10. Open-ended question: What could <Your Brand> do differently to enhance customer loyalty and retain its users?(Open-ended)
Ans: ___________________________________________