Customer Loyalty And Retention Survey For Travel And Hospitality Industry

1. How frequently do you use <Your Brand>’s services or products for your travel needs? (MCQ-Single Selection)
○ Frequently (Several times a month)
○ Occasionally (Once a month)
○ Rarely (A few times a year)
○ Never

2. What factors contribute to your decision to continue using <Your Brand>? (MCQ-Multiple Selection)
□ Consistent quality of services/products
□ Positive past experiences with <Your Brand>
□ Competitive pricing
□ Customer service responsiveness
□ Loyalty programs or rewards
□ None of the above

3. On a scale of 1 to 5, how satisfied are you with the overall experience of using <Your Brand>’s services/products?  (Rating Scale)
○ 1 – Not satisfied at all
○ 2
○ 3
○ 4
○ 5 – Extremely satisfied

4. What aspects of <Your Brand>’s services/products do you value the most? (MCQ-Multiple Selection)
□ Reliability and consistency
□ Range of available options/services
□ Ease of use or accessibility
□ Unique features or offerings
□ None of the above

5. How likely are you to continue using <Your Brand>’s services/products in the future? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. What improvements, if any, would encourage you to continue using <Your Brand> or increase your usage? (MCQ-Multiple Selection)
□ Enhanced customer support or assistance
□ Introduction of new services or features
□ Better pricing options or discounts
□ Improved overall user experience
□ None of the above

7. Have you ever considered or tried switching to a competitor’s services/products instead of using <Your Brand>?(MCQ-Single Selection)
○ Yes
○ No

8. What, if anything, would make you more likely to switch to a competitor from <Your Brand>? (MCQ-Multiple Selection)
□ Better pricing or deals offered by competitors
□ Superior quality of services/products from competitors
□ Poor experiences with <Your Brand>
□ None of the above

9. How likely are you to recommend <Your Brand>’s services/products to friends or family? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

10. In your opinion, what sets <Your Brand> apart and keeps you loyal as a customer? (Open-ended)

Ans: _________________________________________________