Customer Satisfaction Survey in
Consumer Goods Industry
This customer satisfaction with this survey template is meant for the consumer goods industry. Collect experiences of buyers and evaluate satisfaction metrics based on product quality. Understand if the service is as per the market standard which can encourage future purchase intent. Identify competitive edge and factors that affect positive recommendations.
Customer Satisfaction Survey For Consumer Goods Industry
1. How satisfied are you with the quality of <Your Brand> products? (Multiple)
○ Extremely satisfied
○ Very satisfied
○ Somewhat satisfied
○ Neutral
○ Dissatisfied
2. Which aspects of <Your Brand>’s products do you appreciate the most? (Multiple Type)
□ Durability
□ Design and aesthetics
□ Functionality
□ Price affordability
□ Variety of options
□ Customer service
□ None of the above
3. How satisfied are you with the customer service provided by <Your Brand>? (Multiple)
○ Extremely satisfied
○ Very satisfied
○ Somewhat satisfied
○ Neutral
○ Dissatisfied
4. How likely are you to continue purchasing products from <Your Brand> in the future? (Multiple)
○ Extremely likely
○ Likely
○ Neutral
○ Unlikely
○ Extremely unlikely
5. Which of the following <Your Brand> services have you utilized? (Multiple Type)
□ Online ordering
□ In-store shopping experience
□ Product customization options
□ After-sales support
□ Warranty services
□ None of the above
6. What improvements or new features would you like to see in <Your Brand>’s products or services? (Open-ended)
Ans: ___________________________________________
7. How would you rate the overall value for money of <Your Brand> products? (Multiple)
○ Excellent value
○ Good value
○ Average value
○ Poor value
○ Very poor value
8. In your opinion, what sets <Your Brand> apart from its competitors? (Open-ended)
Ans: ___________________________________________
9. Select the factors that would make you more likely to recommend <Your Brand> to others: (Multiple Type)
□ High-quality products
□ Exceptional customer service
□ Competitive pricing
□ Unique features or innovations
□ Positive previous experiences
□ None of the above
10. How likely are you to recommend <Your Brand> to friends or family? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely
Features of the Customer Satisfaction Survey
for Consumer Goods Industry
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Learn About this Customer Satisfaction Template for Consumer Goods Industry
How will this customer satisfaction survey improve the consumer goods industry?
Measure product satisfaction – Gain insights into how well products meet customer expectations. Use the insight to help brands improve product design and features.
Understand market standards – Evaluate if service and product offerings align with industry benchmarks for buyers amid competition.
Drive future purchase intent – Identify factors influencing repeat purchases, allowing brands to focus on what drives customer loyalty.
Identify competitive advantages – Discover unique selling points or areas where your brand outperforms competitors. Capture places where your brand can obtain a stronger market positioning.
Encourage positive recommendations – Pinpoint what prompts customers to recommend products and positive word-of-mouth recommendation. Based on this, create targeted marketing campaigns.