Integrations bridge the gap between an organisation and their customer. It provides ample data for brands to see how their buyers interact with the products, purchasing behaviours and how they feel about the entire experience. In the current digital landscape, most people choose online shopping due to its ease of access. In the United States, close to 60% of people chose ecommerce shopping in 2022. 

With a global presence, a CRM integration can make it easy for marketers to collect customer feedback at critical touchpoints. In this blog, we will discuss the very critical benefits of integrating HubSpot with Merren. 

What is HubSpot Integration?

HubSpot integration refers to connecting HubSpot with other software to streamline workflows. This includes marketing, sales, and customer service tools with other software or systems to improve efficiency. HubSpot is a comprehensive CRM platform that offers tools for inbound marketing, sales automation, customer service, and more.

Integration with HubSpot contain:

1. CRM systems: Syncing customer data between HubSpot and other CRM systems for a unified view of customer interactions.

2. Survey platforms: Connecting HubSpot with various survey platforms for synchronized campaign management and reporting.

3. Social media: Integrating with social media management tools to track engagement and run campaigns directly from HubSpot.

4. E-commerce: Linking HubSpot with e-commerce platforms to track customer behavior, automate marketing tasks, and manage sales.

5. Analytics tools: Integrate with analytics platforms and get more detailed insights and reports on marketing performance.

6. Customer support: Connecting with support tools to ensure seamless customer service and support ticket management.

Benefits of Merren with HubSpot for CX

1. Enhanced data accuracy

Integrating Merren with HubSpot CRM enhances data accuracy. This is effective customer relationship management. Merren’s customer survey platform collects high-quality customer data at super fast speed. When combined with HubSpot CRM, its full potential is realized. The integration ensures seamless data transfer, reducing batch processing from manual imports or exports. This real-time synchronization eliminates data silos and maintains consistency. Automatic data validation checks for errors before logging information into the CRM. Overall, this integration guarantees accurate, up-to-date customer information.

2. Streamlined customer data management

Managing customer data can be challenging. However, integrating Merren with HubSpot CRM simplifies this by centralizing data management. This integration eliminates the need to switch between systems for operational efficiency. With Merren’s survey data feeding directly into HubSpot CRM, you can find all customer information in one place. Now track interactions, feedback, and survey responses. A unified dashboard supports informed decision-making and prevents overlooked information. The integration also improves data organization, allowing for effective categorization and segmentation based on survey responses.

3. Improved customer experience insights

The goal of any customer feedback system is to derive actionable insights for an improved CX. Integrating Merren with HubSpot CRM achieves this. Merren’s surveys provide detailed insights into customer satisfaction. Merren also collects media rich data via WhatsApp surveys, chatbot , dynamic email and Facebook messenger surveys. The HubSpot CRM, data forms a comprehensive repository accessible for in-depth analysis. HubSpot’s analytics tools help uncover patterns and trends, perform sentiment analysis and identify common issues. This integration also tracks customer experience metrics allowing for continuous optimization of strategies.

4. Automated workflow enhancements

Managing automated workflows with the integration of Merren and HubSpot CRM. Automation eliminates manual tasks, reduces errors, and focuses on timely responses. You can automate the survey lifecycle- from distribution to logging responses in the CRM.
For example, if a survey indicates an unhappy customer, an automated workflow can trigger follow-up actions like sending an apology email or alerting the support team. The system also categorizes and prioritizes responses based on satisfaction metric. Escalate high-priority issues promptly and close  the feedback loop. Additionally, the integration supports automated reporting, generating and emailing periodic reports to stakeholders without manual intervention.

5. Personalized customer interactions

Personalized interactions maintain strong customer relationships. Integrating Merren with HubSpot CRM allows businesses to leverage this feature for a highly personalized experience. Merge survey data from Merren into HubSpot CRM. Get a comprehensive view of each customer, including their preferences, shopping history, browsing history and personal feedback. This enables tailored interactions such as a thank you note, upselling or cross selling products as per their preferences. Personalized support extends beyond marketing. Customer service reps can address customers by name and refer to previous interactions. HubSpot CRM’s automation tools also enable personalized email campaigns, follow-up actions, and targeted offers or discounts for specific customer segments..

6. Comprehensive reporting and analytics

Generating comprehensive reports and analytics is crucial for any customer management system. Integrating Merren with HubSpot CRM enhances reporting capabilities. HubSpot CRM’s advanced analytics, combined with Merren’s AI survey analysis can do this. Now access customized reports on customer feedback, satisfaction, buyer sentiments, buyer history and overall experience. The integration supports real-time analytics for monitoring feedback and spotting trends across demographics. It also tracks historical data to measure the impact of changes and make future predictions. Multi-dimensional analysis of data segments—such as customer demographics and survey responses—provides deeper insights for targeted strategies.

Conclusion

Businesses today grapple with numerous challenges in managing customer surveys, data accuracy, and transforming raw data into actionable insights. Merren, a powerful customer survey platform, addresses these pain points. When integrated with HubSpot CRM, the benefits are manifold. Offer a seamless solution that enhances data accuracy and streamlines customer data management.  Accelerate decision making with Merren CX. Sign up for a 14 day free trial here, no credit card required. If you want to create instant surveys, use our AI powered survey builder here.