Market Segmentation survey
for Automotive industry

1. Have you heard of <Your Brand> in the Automotive industry? (Multiple)
○  Yes
○  No

2. Which of the following best describes your current vehicle ownership? (Multiple Type)
□  I own a vehicle from <Your Brand>
□  I own a vehicle from a different brand in the Automotive industry
□  I do not currently own a vehicle
□  I’m in the market for a new vehicle
□  I use public transportation or ride-sharing services exclusively

3. What type of vehicle do you currently own or plan to purchase? (Multiple Type)
□  Sedan
□  SUV
□  Truck
□  Electric vehicle
□  Hybrid
□  Sports car

4. How often do you research or shop for new vehicles? (Multiple)
○  Regularly (at least once a year)
○  Occasionally (every 2-3 years)
○  Rarely (less than once every 3 years)
○  Never

5. What factors are most important to you when choosing a vehicle? (Multiple Type)
□  Price
□  Fuel efficiency
□  Safety features
□  Brand reputation
□  Technology and connectivity
□  Environmental impact
□  Performance and speed
□  Other (please specify)

6. If you own a vehicle from <Your Brand>, what influenced your decision to choose this brand? (Multiple Type)
□  Positive reviews and recommendations
□  Affordability
□  Advanced technology features
□  Quality and reliability
□  Unique design and style
□  Other (please specify)

7. Which age group do you belong to? (Multiple)
○  18-24
○  25-34
○  35-44
○  45-54
○  55-64
○  65 and above

8. What is your annual household income? (Multiple)
○  Under $25,000
○  $25,000 – $50,000
○  $50,000 – $75,000
○  $75,000 – $100,000
○  Over $100,000

9. Do you live in an urban, suburban, or rural area? (Multiple)
○  Urban
○  Suburban
○  Rural

10. Is there anything specific you’d like to tell us about your automotive preferences or experiences that wasn’t covered in this survey? (Open-ended)
Ans: ___________________________________________