Market Segmentation Survey For
Food And Beverage Industry

1. Which of the following best describes your age group?
 (MCQ-Single Selection)
○ Under 18 years old
○ 18 – 24 years old
○ 25 – 34 years old
○ 35 – 44 years old
○ 45 – 54 years old
○ 55 – 64 years old
○ 65 years or older

2.What is your gender?
 (MCQ-Single Selection)
○ Male
○ Female
○ Non-binary/Other

3. Where do you primarily purchase food and beverage products?
 (MCQ-Multiple Selection)
□ Grocery Stores/Supermarkets
□ Convenience Stores
□ Online Retailers
□ Specialty Food Stores
□ Farmer’s Markets

4. How often do you cook or prepare meals at home?
(MCQ-Single Selection)
○ Multiple times a day
○ Daily
○ 3-4 times a week
○ 1-2 times a week
○ Rarely/Never

5. What influences your choice when selecting food and beverage products?
 (MCQ-Single Selection)
□ Price
□ Health/Nutritional Value
□ Brand Reputation
□ Taste/Flavor
□ Convenience

6.  Which social media platforms do you use frequently? (MCQ-Multiple Selection)
□ Facebook
□ Instagram
□ Twitter
□ TikTok
□ LinkedIn
□ Snapchat
□ None

7. What is your primary reason for purchasing food and beverage products? (MCQ-Single Selection)
□ Personal Consumption
□ Family Consumption
□ Special Occasions/Events
□ Gifts

8.Which of the following best describes your household income?
(MCQ-Single Selection)
○ Below $25,000
○ $25,000 – $50,000
○ $50,001 – $75,000
○ $75,001 – $100,000
○ Above $100,000

9.  Do you prefer to buy organic or locally sourced food and beverage products? (MCQ-Single Selection)
○ Always
○ Sometimes
○ Rarely/Never

10. What additional features or qualities would make you more likely to choose <Your Brand> over competitors?(Open-ended)

Ans: ___________________________________________________