Market Segmentation Survey For
Food And Beverage Industry

Utilize this market segmentation survey template for the food and beverage industry. This survey aims to gather demographic and lifestyle insights, including purchasing habits, cooking frequency, influencers in product selection, and primary reasons for purchasing.

Market Segmentation Survey For Food & Beverage Industry

1. Which of the following best describes your age group?
 (MCQ-Single Selection)
○ Under 18 years old
○ 18 – 24 years old
○ 25 – 34 years old
○ 35 – 44 years old
○ 45 – 54 years old
○ 55 – 64 years old
○ 65 years or older

2.What is your gender?
 (MCQ-Single Selection)
○ Male
○ Female
○ Non-binary/Other

3. Where do you primarily purchase food and beverage products?
 (MCQ-Multiple Selection)
□ Grocery Stores/Supermarkets
□ Convenience Stores
□ Online Retailers
□ Specialty Food Stores
□ Farmer’s Markets

4. How often do you cook or prepare meals at home?
(MCQ-Single Selection)
○ Multiple times a day
○ Daily
○ 3-4 times a week
○ 1-2 times a week
○ Rarely/Never

5. What influences your choice when selecting food and beverage products?
 (MCQ-Single Selection)
□ Price
□ Health/Nutritional Value
□ Brand Reputation
□ Taste/Flavor
□ Convenience

6.  Which social media platforms do you use frequently? (MCQ-Multiple Selection)
□ Facebook
□ Instagram
□ Twitter
□ TikTok
□ LinkedIn
□ Snapchat
□ None

7. What is your primary reason for purchasing food and beverage products? (MCQ-Single Selection)
□ Personal Consumption
□ Family Consumption
□ Special Occasions/Events
□ Gifts

8.Which of the following best describes your household income?
(MCQ-Single Selection)
○ Below $25,000
○ $25,000 – $50,000
○ $50,001 – $75,000
○ $75,001 – $100,000
○ Above $100,000

9.  Do you prefer to buy organic or locally sourced food and beverage products? (MCQ-Single Selection)
○ Always
○ Sometimes
○ Rarely/Never

10. What additional features or qualities would make you more likely to choose <Your Brand> over competitors?(Open-ended)

Ans: ___________________________________________________