Pricing Strategy Survey For
Apparel And Fashion Industry

1. How much would you be willing to pay for a premium quality <Your Brand> t-shirt? (MCQ-Single Selection)
○ Less than $20
○ $20 – $30
○ $30 – $40
○ $40 – $50
○ More than $50

2. What factors influence your willingness to pay for clothing or fashion items? (MCQ-Multiple Selection)
□ Brand Reputation
□ Quality of Materials
□ Design/Style
□ Price Competitiveness
□ Exclusive Offers/Discounts
□ Sustainability/Environmental Impact
□ Other 

3. Would you pay a premium price for <Your Brand> products if they were eco-friendly or sustainable? (MCQ-Single Selection)
○ Yes, Definitely
○ Maybe, Depending on the Price Increase
○ No, I Wouldn’t

4. How much extra would you be willing to pay for eco-friendly or sustainable clothing from <Your Brand>? (MCQ-Single Selection)
○ Up to 10% more
○ 10% – 20% more
○ 20% – 30% more
○ More than 30% extra
○ I wouldn’t pay extra for sustainability

5. Do limited edition or exclusive <Your Brand> collections influence your willingness to pay more? (MCQ-Single Selection)
○ Yes, I’d pay more for limited editions
○ No, I prefer standard collections
○ Indifferent to limited editions

6. Which of the following best describes your spending behavior on fashion and apparel items? (MCQ-Single Selection)
○ I prioritize quality over price
○ I seek value for money
○ I look for the best deals/discounts
○ I buy only when necessary
○ Other

7. How often do you consider the price of clothing/fashion items when making a purchase decision? (MCQ-Single Selection)
○ Always
○ Often
○ Sometimes
○ Rarely
○ Never

8. What would encourage you to pay a higher price for <Your Brand> products? (Open-ended)
Ans: ___________________________________________________

9. Which factors would make you reluctant to pay higher prices for <Your Brand> products? (MCQ-Multiple Selection)
□ High Price Point
□ Lack of Perceived Value
□ Similar Alternatives at Lower Prices
□ Negative Reviews on Price
□ Other (Please specify: ___________)

10. On a scale of 1 to 5, how important is the price when considering a purchase from <Your Brand>?(Rating Scale)
○ 1 – Not Important
○ 2 – Slightly Important
○ 3 – Moderately Important
○ 4 – Important
○ 5 – Very Important