Product Development Survey
For Retail Industry

1. Which product categories or types are you most interested in when shopping at <Your Brand>? (Multiple Type)
□ Clothing and fashion
□ Electronics and gadgets
□ Home goods and decor
□ Beauty and personal care
□ Food and grocery items
□ Other (please specify

2. How frequently do you seek new products or innovations in the retail categories you’re interested in? (Multiple)
○ Very frequently
○ Occasionally
○ Rarely
○ Never

3. What specific features or improvements would you like to see in products offered by <Your Brand>? (Multiple Type)
□ Enhanced durability
□ Improved functionality or performance
□ More eco-friendly or sustainable options
□ Advanced technology integration
□ Better design or aesthetics
□ None of the above

4. What price range do you find most reasonable for high-quality products in your preferred retail categories? (Multiple)
○ $0 – $50
○ $51 – $100
○ $101 – $200
○ $201 – $500
○ Above $500

5. Which factors influence your decision to try or purchase new products from <Your Brand>? (Multiple Type)
□ Positive reviews or recommendations
□ Product demonstrations or trials in-store
□ Attractive promotional offers or discounts
□ Brand reputation and trust
□ None of the above

6. How important is sustainability or eco-friendliness of products when making purchase decisions? (Multiple)
○ Extremely important
○ Very important
○ Moderately important
○ Slightly important
○ Not important at all

7. What kind of trends in retail products do you think <Your Brand> should focus on to meet customers’ needs? (Open-ended)
Ans: ___________________________________________

8. Are there any emerging technologies or features you would like to see integrated into retail products at <Your Brand>? (Open-ended)
Ans: ___________________________________________

9. What challenges do you face when looking for products in your preferred retail categories? (Open-ended)
Ans: ___________________________________________

10. In your opinion, what can <Your Brand> do differently to better meet your needs and preferences in the retail market? (Open-ended)
Ans: ___________________________________________