Purchase Behavior survey
for Consumer Goods industry

Capture purchase behavior with this survey template for the consumer goods industry. This survey
delves into customer buying habits and preferences, purchase locations and frequency, influencing
factors, importance of purchase considerations, preferences for promotions and discounts,
willingness to try new products, and purchase barriers.

Purchase Behavior Survey For Consumer Goods Industry

1. Where do you prefer to purchase consumer goods? (Multiple Type)
□ Physical retail stores
□ Online marketplaces (e.g., Amazon, eBay)
□ Brand’s official website
□ Specialty stores
□ Local markets or small shops
□ None of the above

2. How often do you make purchases of <Your Brand> products in a month? (Multiple)
○ Multiple times a month
○ Once a month
○ Once every few months
○ Rarely
○ Never purchased <Your Brand> products

3. What influences your decision to purchase products from <Your Brand>? (Multiple Type)
□ Product quality
□ Price competitiveness
□ Brand reputation and trust
□ Product reviews and recommendations
□ Availability of discounts or promotions
□ None of the above

4. Which factors are most important to you when considering a purchase? (Multiple Type)
□ Product quality
□ Price
□ Brand reputation
□ Product features and specifications
□ Customer reviews
□ Convenience of purchase (e.g., easy checkout, delivery options)
□ None of the above

5. What type of promotions or discounts encourage you to purchase <Your Brand> products? (Multiple Type)
□ Percentage discounts (e.g., 10% off)
□ BOGO (Buy One, Get One)
□ Free shipping
□ Limited-time offers
□ Loyalty rewards or points
□ None of the above

6. How likely are you to try new products or product variations introduced by <Your Brand>? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

7. Which payment method do you prefer when making purchases? (Multiple Type)
□ Credit card
□ Debit card
□ PayPal or other digital wallets
□ Cash on delivery
□ Bank transfer
□ None of the above

8. What motivates you to remain loyal to a brand like <Your Brand>? (Multiple)
○ Consistent quality of products
○ Excellent customer service
○ Brand’s ethical or sustainable practices
○ Unique product offerings
○ Other (please specify)

9. What barriers or challenges do you face when buying <Your Brand> products? (Multiple Type)
□ High prices
□ Limited availability in stores or online
□ Lack of product information
□ Poor customer service experience
□ None of the above

10. In your opinion, what improvements could <Your Brand> make to enhance your buying experience? (Open-ended)
Ans: ___________________________________________