It is indeed a basic courtesy to thank customers for giving their feedback. A thank you note across any survey channel can make a small difference. Here is why you should express gratitude in customer feedback surveys and ways to say thank you.

Why Should You Say “Thank You For Your Feedback”?

Think of it as the first step in customer retention and not the final step of a feedback interaction.

There are two kinds of customer feedback: solicited and unsolicited. 

Unsolicited feedback is the type of feedback that people offer across social media channels, in-app sites, google business pages without any nudge from the brand. It is a candid form of feedback. Solicited feedback is intentional feedback that a brand encourages people to provide. It comes in the form of customer satisfaction surveys, net promoter score surveys or rating scales in general. 

However, there are many reasons to thank your customers. 

1. People are willing to offer more feedback:

Thanking customers for their feedback makes them feel valued and appreciated. When customers see that brands acknowledge their opinions and experiences, they are more likely to continue sharing their candid feedback. In this manner, a business can gain valuable responses over various critical touchpoints.

2. Personalization encourages future patronage

When a customer receives a personalized thank you message, it creates an emotional connection with the brand. This makes them feel special. They are more likely to choose that company over competitors. Moreover, personalization can leave a lasting positive impression on the customer

3. Create a memorable impact and a loyal customer base

When customers feel heard, they are more likely to continue being a brand advocate. When there is gratitude, there is feedback. More feedback means CX professionals can get important insights for continuous improvements. More improvements can close the need-gap with your customers.

5. Humanize your brand among people

A gratitude message closes the feedback loop and humanizes the brand. After all , there are people behind the scenes making customer experience a memorable process. 

Ways to Share Thank You Messages to Customers

A personalized message can go a long way in building strong relationships with your buyers. You could even offer a gesture of appreciation, such as a discount or free product/service, to show your continued loyalty. Remember to keep the message genuine and heartfelt, avoiding any generic templates. Here are some of the examples

Handwritten thank you notes

A hand written thank you note is common among online ecommerce stores. A small to medium sized online store brand can afford to share thank you notes along with each order. As they scale, a handwritten note can feel impractical on a larger number. However, this practice might be limited and exclusive to a few brands. 

Handwritten notes are personalized and create a positive impact on first-time customers. 

Offering a discount for their next purchase

Survey incentives and rewards are the most common ways of expressing gratitude to customers. This will encourage customers to revisit your brand for the next purchase. Here you have customer retention (provided you have a good product and great CX strategy). Make sure that the links and coupons are easy to redeem. In addition to this, you can also upsell or cross sell products that may be relevant to the customer. This helps you establish long-term relationships with patrons.  

Social media shoutout

Everybody enjoys a good social media mention. This is a popular strategy among platforms such as Instagram, Facebook or X. Example: Customer of the week is a good way to uplift your customer base. Use an authentic tone that reflects your brand’s personality and values and including visual elements. This includes images or graphics to create an engaging post that shows genuine gratitude for your customers’ support.

How to Write a Meaningful Thank You Message

Before we jump into templates, here are some simple but essential tips to personalize your thank you messages:

Be specific

A generic “Thanks!” will not be enough to show gratitude. Acknowledge what the customer said and how it helps solve an issue. 

Use a warm and genuine tone

Write as if you’re speaking to a person and not processing a ticket. A warm tone with minimal emojis can humanize a brand. 

Share your next steps

Mention what will happen with their feedback. Will it be passed to a product team? Are you planning an improvement? For example: Thank a customer for their constructive feedback. “We have taken this into consideration. We will let our members know how to handle this situation next time.”. 

Keep it short

Respect a customer’s time. If it is a text based message, keep it a single line. If it is done over a phone call, keep it crisp and to the point.

17 Thank You Message Templates Based on Feedback Type

We’ve grouped these templates by feedback categories so you can find what fits your situation best.

1. Positive feedback 

• Your positive review means a lot to us. We’ll make sure to share it with the entire team!
• We really appreciate your feedback. Thanks for being part of our journey.
• Thank you for your encouraging feedback. We’re glad you’re enjoying [product/service].

2. Constructive or negative feedback

• Your honest input helps us improve. We’re looking into the issue and will update you soon.
• Thanks for sharing your experience with us. We’re actively working to make things better.
• We appreciate your patience and thank you for helping us grow through your feedback.
• Thanks for pointing that out. We hear you and are already working on a fix.

3. Product or feature requests 

• Thanks for the suggestion! We’ve passed it on to our product team for consideration.
• Thank you for your feedback. We’ve logged your feature request and will keep you updated if it makes it to production.
• We love hearing ideas like this. Thanks for taking the time to share your thoughts with us!

4. Survey responses

• Thank you for completing our survey. Your feedback is valuable and helps us serve you better.
• Your responses have been recorded. Thanks for helping us enhance your experience.
• Thank you for participating in our survey. Feedback like yours helps us grow.

5. After customer support or service interaction

• Thanks for your feedback on our support team. We’re glad we could help!
• Thank you for letting us know how we did. We’re always looking for ways to serve you better.
• Thanks for sharing your experience. Your feedback helps us train and improve our team.
• We value your feedback and are glad we could support you today. Thanks for reaching out!

Examples: How Thank You Messages Look on WhatsApp or Chatbots

With Merren’s AI-first survey platform, you can auto-trigger thank-you messages right after submitting the feedback. Offer consistent and thoughtful communication. Here’s how you can automate these messages with Merren:

WhatsApp example (Positive feedback):
“Hi Sarah! Thank you for the kind words  We’re so glad you enjoyed your experience with us. Your feedback means a lot!”

In-app chatbot example (Negative feedback):
“Thank you for sharing that with us. We’re sorry about the inconvenience and are actively working to resolve it. We appreciate your patience.”

Why this matters for customer experience

Don’t let feedback sit idle. When customers take time to share insights, your response can:

• Improve retention and loyalty
  
  
• Turn detractors into promoters
  
  
• Encourage more detailed and regular feedback
  
  
• Show that your brand is listening and evolving

Beyond “Thank You”: Meaningful Ways to Show Customer Appreciation

Providing exceptional service beyond what is expected creates memorable experiences for customers. Here are a few feasible solutions to showcase gratitude. .

1. Launch a customer loyalty program

A well-designed loyalty program not only rewards your customers but also deepens their connection with your brand. Here’s how to make it effective:

• Reward repeat purchases: Offer points, credits, or perks for every purchase to encourage continued engagement.
  
  
• Segment customers for personalized offers: Use data to understand your most loyal customers and tailor incentives accordingly ( exclusive product previews, birthday discounts, or surprise upgrades).
  
  
• Make it simple and accessible: The program should be easy to join, track, and redeem. Avoid confusing rules or hidden conditions.
  
  
• Promote it strategically: Use email, social media, and in-store signage to highlight the benefits of joining.
  
  
• Keep it dynamic: Regularly review and refresh the program to include new rewards or seasonal offers to keep customers engaged.

2. Deliver consistently exceptional customer service

Your service quality speaks louder than words. Consistently great experiences make customers feel heard, respected, and cared for.

• Personalize interactions: Use customer data to offer relevant support and recommendations. A little personalization goes a long way.
  
  
• Respond quickly and empathetically: Fast, helpful responses to inquiries or complaints show that you respect your customers’ time.
  
  
• Create seamless touchpoints: Whether it’s your website, mobile app, or support chatbot, all channels must be easy to navigate and deliver consistent service.
  
  
• Proactively request feedback: Ask for input after interactions and show how you’re acting on it. This closes the loop and builds trust.
  
  
• Empower your team: Train employees to go above and beyond, not just to solve problems but to make customers feel appreciated in the process.
  

3. Offer exclusive discounts and promotions

Rewarding customers with special offers is a tangible way to show appreciation and it doesn’t always have to come at a high cost.

• Create limited-time offers for loyal customers: Give early access or special discounts to repeat buyers or long-time supporters.
  
  
• Use personalized promotions: Tailor offers based on customer behavior or preferences to make them feel seen and valued.
  
  
• Celebrate milestones: Offer discounts during birthdays, anniversaries with your brand, or after a certain number of purchases.
  
  
• Pair discounts with a thank-you message: A “thank you for your feedback—here’s 10% off your next purchase” can turn gratitude into conversion.
  
  
• Communicate clearly: Ensure your customers are aware of these promotions through email, SMS, WhatsApp, or app notifications.

Conclusion

Merren is an AI-powered customer experience platform. Sign up for a 14 day free trial and supercharge your CX with AI-based tools. Collect customer responses across multiple channels seamlessly. Curate conversational surveys that bring a high response rate. Merren makes CX superfast.