Category: Blog Articles

Traditional qualitative research has paved the way for decades, collecting in-depth insights, but today, AI-powered

There are multiple types of Likert rating scale that are used across various surveys and

Customer experience and market research professionals rely heavily on understanding what customers truly feel. Surveys,

A discussion guide is the Google Map of research. It enables professionals to go prepared

Traditional qualitative research has been resource-heavy. Manual recruitment, conducting and transcribing interviews, coding responses, and

Digital qualitative research is undergoing a step-change thanks to AI that can compress days of

Qualitative research has evolved far beyond traditional focus groups, interviews, and manual coding of responses.

The quality of insights you collect depends heavily on the quality of your discussion guide.

AI in qualitative research is making workflows faster, more scalable, and richly informative all while

The 1 to 7 Likert scale is a popular metric in customer feedback surveys or