How to Measure Brand Awareness: Methods, Metrics, and What the Numbers Actually Mean
Brand awareness is one of the most cited metrics in marketing. It is also one
Category: Blog Articles
How to Analyse Qualitative Data from AI Interviews
Qualitative analysis is where research earns its value, or loses it. The richest interview data
AI Research Ethics: Data Privacy in AI-Conducted Interviews
The adoption of AI moderation in qualitative research has been fast, and the ethical frameworks
Focus Groups vs In-Depth Interviews vs AI Interviews: When to Use Each
There is no single best method in qualitative research. There are methods that fit specific
Sample Size for Qualitative Research: How Many is Enough?
“How many people do we need to interview?” is the most common question in every
How to Write a Discussion Guide for AI Interviews
Most discussion guides are written with a human moderator in mind. The language assumes a
What is an AI Moderator? How It Works vs. Human Moderators
The term “AI moderator” gets used loosely. In some contexts it means a chatbot that
In-Depth Interview (IDI) Guide: Templates, Tips, and Best Practices
If you want to understand why customers behave the way they do, not just that
What is Maya AI by Merren? AI-Driven Qualitative Research at Scale
Maya AI is more than just a smart research tool. It is built for qual-at-scale.
Future of AI Agents 2026: Trends, AI Agent Types and Expectations
According to recent global data AI is now embedded in at least one business function