Social media applications are a great way to connect with your target audience due to its interactive features. You can create dynamic polls, customer feedback surveys and capture candid experiences from people.
In this blog, we will show you how to create a Facebook poll and a survey on Facebook messenger in 5 minutes using Merren, a smart customer feedback tool.
What is a Native Facebook Messenger Survey?
A native Facebook messenger survey can collect customer feedback directly from the messenger application. It has interactive elements that can collect customer feedback in the form of text, audio, video or photo responses. Surveys sent via Facebook messenger get a higher response rate.
As of July 2024, there are about 194 million registered Facebook messenger users in the USA. This offers a huge potential for brands to focus on messenger applications to seek customer feedback.
How to Run Conversational Facebook Messenger Surveys in 2025?
Here is a step-by-step guide on how to create and run a free Facebook messenger survey with Merren, a customer feedback tool.
Step 1: create a mobile-responsive Facebook messenger survey
Sign up for a 14 day free trial without any credit card details. After the login, add the name of your organisation. Go to the main dashboard and access our pre-designed questionnaire forms and survey templates. On the top right, click on +Create A Survey.
Click on ‘create from templates’ and get started. This will be the following window.
Enter the name of the survey- example ‘ feedback for <brand>’.
- Choose from our 150+ survey templates and customize it as per your survey goals.
- You can ask our AI Survey Builder to create an instant template for you.
- Create a customer feedback questionnaire from scratch. In case you already have a pre-existing survey, you can clone from the pre-existing templates.
- Use the Net Promoter Score (NPS) survey template to learn about your brand advocates.
Step 2: Choose and customize from survey templates
Choose a pre-designed survey template or create a new questionnaire for Facebook messenger survey questions. Name the campaign, choose the category and select the language for automated translation.
Customize the questionnaires to keep it in line with your market research goals. We recommend you to thoroughly edit the questionnaires to avoid any typos and error messages (in case you build your own set of questions).
Create a multilingual Facebook messenger survey with automated translations
Use the language ‘translation’ feature to automatically translate surveys in the specific language.
Merren supports 80+ languages for various audiences. Multilingual feedback forms are ideal for audiences in a specific geographical location. This enables people to share feedback in regional languages. This is one of the best ways to bring a high response rate.
Save the general preferences and get ready to build questions.
Step 3: Collect multimedia feedback from customers
Customer feedback tool, Merren offers both pre-designed and pre-tested qualitative and quantitative questions. You can also seek responses via the multimedia format. Respondents can share audio, video, files or photos as a response over a comment box. This keeps the feedback process media rich.
Create polls on Facebook messenger
You can create a direct poll on Facebook messenger.
Click on a group chat and press the + button.
Click on ‘create a poll’ and explain your poll in simple words.
Type the options that participants can choose from.
Publish the poll by clicking on ‘create poll’.
If you want more than just a poll, use Merren to create customer feedback polls and surveys.
Create multiple answer questions or a single-answer response by clicking on the question type tab. You can choose from a variety of question types for your market research survey.
Step 4: Preview and test the survey on Facebook messenger
- On the left side of the dashboard panel, click on ‘preview and test’. Preview questions on Facebook Messenger app.
Click on ‘create link’. The window will generate a link. Copy it and also share it on the Messenger app. The survey will automatically start.
Survey templates are compatible across devices
Merren’s Facebook messenger surveys are compatible across devices. The chats are visible for both android and iOS users collectively. Your customers will get a notification on their home screens. Customers can access surveys in one click. Curate your own research campaigns and get ready to collect responses from your respondents.
Step 5: Get real-time responses on the CX dashboard
Every incoming response will be visible on the Merren CX dashboard. View real-time customer responses across days, weeks or months on a graph. Additionally, analyze data faster using AI-powered survey analysis. With a dedicated CRM integration, get reports on response rate, survey completion rate, and sentiment analysis.
Clients can download individual responses in the form of excel and pdf. Each report is compatible with any BI tool of your choice.
Privacy notice: Does Facebook survey collect personal information?
Facebook messenger surveys will not collect or store personal information without consent. It is a reliable platform to capture customer feedback, understand user preferences and behaviour and get product testimonials. Read more on our privacy policy here.
Step 6: Publish your customer satisfaction survey campaign
Publish the customer satisfaction survey campaign and start collecting responses hands-free. You can view real-time responses on the unified dashboard.
Merren does not store customer data collected during demo testing. Surveys that are formally published to their target audience cannot be edited.
3 Best Practices to Get The Most Out Of Facebook Messenger Surveys
1. Focus on the main goal of the survey
Facebook is an interactive place where people engage in short form videos or familiar posts from their friends and peers. While creating customer feedback questionnaires, these are the three things to keep in mind.
- Who is your target audience for the customer feedback survey?
- How long or short is the questionnaire? This will determine what question you want to ask.
- keep it short and precise. Keep it free from jargon and complex words.
2. Keep questionnaires interactive and conversational
Social media is an interactive platform. People have varying attention spans. To cater to this trend, create messenger survey questionnaires that are precise, to the point and do not create excess cognitive load on respondents.
- Stick to the goal of the customer feedback survey.
- Keep the language clear, jargon free and conversational.
- For customer satisfaction surveys, keep 1 to 3 questions for a higher response rate.
- Use Merren’s skip logic to jump to the next relevant question.Skip logic can keep your respondents engaged
3. Utilize multimedia features for media rich responses
With Merren, you can capture customer responses in multimedia format: audio, video, photos. Go beyond text and let people express their experiences in their own terms. Facebook messenger is compatible to upload multimedia responses on the chat window. Get more with Merren, a customer feedback tool.
Conclusion
You can build a free survey on Facebook messenger using Merren, a customer feedback tool. Capture customer satisfaction metrics, create conversation logic in questionnaires, and collect critical survey response data on our dashboard. Build your polls, ask your questions, and seamlessly deploy them via Facebook messenger surveys. Supercharge the way you collect customer feedback. Do it with Merren’s Facebook surveys.