Trying to bring a high response rate might take a marketer more than just a survey. Perhaps an incentive? Research shows that bringing rewards as much as $10 dollars can get people to respond to your feedback forms. However, every survey reward needs to be customized as per the target audience. In this blog, we will show you how to incentivize surveys with Merren.  

What is A Survey Reward?

Survey rewards are incentives offered to survey participants in exchange for completing a survey. These incentives can be in the form of coupons, gift cards, discounts, or other incentives that motivate respondents to provide genuine feedback. A group of motivated survey participants can bring a high survey response rate.

What are the benefits of offering survey rewards?

• Survey rewards encourage people to share their candid feedback in an open ended format. This brings genuine customer data for future analysis.
• Incentives are more than just gifts. Unhappy customers might have a high churn rate when their problems are unresolved. General incentives are a good way to retain their business and a token of apology for any inconvenience caused. From a human perspective, this might change their feedback from negative to positive on customer feedback surveys.
• Survey rewards can encourage people to give positive reviews across websites, Google business and third party testimonial websites. Studies show that even as little as a $10 monetary incentive can increase the likelihood of people responding in a survey.

Steps to Get Started

Sign up for a 14 day free trial with Merren to understand how this platform works to collect swift customer feedback. However, to build an incentivized feedback form, this is currently only available for enterprise plans. You can view our pricing structure here and choose the plan that fits you best for your organisation. 

• Create a survey from scratch or select from pre-designed survey templates. These drag and drop templates can be edited as per requirements. Once you are ready with your templates, you can opt for a demo testing before you finally publish it.
• Read this blog on how to create a step-by-step native WhatsApp survey without any coding experience. 
• Access this free ebook to learn how to capture a high response rate with Merren’s native Whatsapp surveys.
• Create instant customer satisfaction feedback metrics with Merren’s pre-designed templates. Merren is an all-round customer feedback platform that needs no-coding experience.

Types of survey rewards and incentives

There are two primary types of rewards namely monetary rewards and non-monetary incentives.

For monetary rewards, the organisation can provide cashbacks, discount coupons and vouchers. They can also offer promo codes, gift cards, and additional cash incentives for participating in consumer feedback surveys. Mostly using purchasing products from ecommerce stores, such as Amazon, you can get Amazon gift cards as a post-purchase incentive.

Non-monetary types of survey incentives include freebies or sample products. This includes loyalty points for loyal buyers. Buyers can redeem their points for their next purchase. Brands also offer a social media recognition reward where the winner will be mentioned online across platforms for 24 hours. This comes under digital rewards and shout-outs etc. Providing the promised incentive is a great way to encourage respondents to complete surveys.

Launch Survey Rewards in Customer Feedback Forms

Clients who have access to the Xoxoday rewards account can customize campaigns, allocate funds and curate discount coupons as per the type of incentive the organisation plans to offer. On your xoxoday dashboard, you will get an exclusive client ID, a secret code and a refresh token. Use the details to register your xoxoday rewards on Merren.

You are now a few steps away from offering automated reward programmes for your survey respondents. Hopefully, you have curated your own rewards program, specific giveaway, and bonus customer loyalty points for repeat purchases.

Once you have shared your client ID and token details over this pop up window, you can now go to integrations and enable xoxoday rewards on the dashboard. This will enable users to integrate valuable rewards into the surveys. Respondents now can answer the questions and avail of survey rewards after the survey completion.

Now that you have enabled the xoxoday rewards, you can head back to your survey questions and demo test it to sample respondents. Providing survey rewards for participants can make the response rate higher and motivate potential buyers towards the completion of the survey. 

Share survey rewards with omnichannel surveys 

Clients can integrate Xoxoday rewards into WhatsApp feedback forms and interactive email surveys, as well as native Facebook Messenger surveys. Respondents can easily complete these surveys and receive their rewards effortlessly.

To ensure fairness, clients can limit multiple attempts from a single user and set a cap on participants. This guarantees unique responses per campaign while enabling systematic customer data collection.

Launch survey rewards on chatbot surveys and email surveys

You can create a chatbot or dynamic email survey with Merren, integrating Xoxoday rewards across multiple survey channels. Offer an interactive experience by instantly rewarding respondents upon survey completion. This incentive system works seamlessly for both email and chatbot surveys, making feedback collection more engaging.  

Move beyond traditional methods and encourage customers to share genuine opinions with their favorite brands. After completing the survey, respondents can safely redeem their rewards, encouraging continuous engagement from frequent buyers and potential customers.

Conclusion

If you would like to start building your own customer feedback questionnaire, opt for a trial subscription with Merren. If you want to create an instant online survey questionnaire, use our AI survey builder to get a survey in a few clicks. Build your customer feedback formats for any type of business and supercharge the way you gather crucial consumer data.