People do not spend time reading long surveys or emails for the matter. So how do you collect customer feedback in an efficient manner? Most of the emails, especially marketing emails land up in the spam folder. Despite low open rates, how do you collect genuine product and service feedback? To overcome this hassle, we can use email signature surveys.
In this blog, we will learn about signature email surveys and the best practices used to collect feedback from your respondents.
What is An Email Signature Survey?
An email signature survey is embedded at the bottom of the email with an interactive question. It can be a short NPS survey or a quick CES survey. This is a quick way to gather customer feedback via emails.
In-signature surveys are compatible across devices and are highly accessible to respondents. You can use it to collect positive feedback, have service interactions or improve customer experience overall. Instead of bothering your customers with long surveys, you give them a way to rate their experience with your brand with a single click or tap.
An email signature contains critical information of the sender. This includes contact information and other information about the sender. It is akin to a digital business card with essential information about the sender. These signatures can include critical details such as social media links( LinkedIn, Facebook, website URL), phone number and organizational information.
Why should you use an email signature survey to collect customer feedback?
Email signature is now considered a useful tool for collecting customer feedback. By adding a clickable link, it indicates a call-to-action (CTA) that encourages recipients to leave feedback. With this actionable button, you can increase the likelihood of receiving responses. In fact, research shows that adding a photo to your email signature can increase the response rate even further. So make use of this real estate by optimizing your signature for a higher response rate.
Using a professional HTML email signature can do more than increasing brand awareness. It drives traffic to your website, social media channels and also provides an easy way for your respondents and customers to get in touch with you. By using an email signature for feedback collection, marketing representatives can also leverage it as a tool to upsell or cross-promote products or services.
How to collect customer feedback using email signature surveys?
Email signatures surveys are an excellent opportunity to collect customer feedback without putting in much effort. By adding a feedback link or attractive CTA in email signatures, you can encourage customers to give their valuable feedback easily.
Include a clear call-to-action in your email signature:
If you’re looking to collect customer feedback using email signatures, a clear call-to-action (CTA) is essential. An actionable design will be integrating clickable buttons, interactive emojis or a hyperlink to a survey. Your CTA should be clean and simple, and aligned with the style of your email.
Consider using tracking tools to measure the effectiveness of your CTA and test different variations. This will help you determine what works best for your audience.
To create a professional email signature with a CTA, logo, social media icons, and more, consider using Merren’s email signature facility.
Integrate an interactive template in your email signature survey:
One of the most effective ways to collect customer feedback is by including a feedback form or survey in your email signature. Customers can provide their opinions without having to navigate to a separate browser or contact form. Additionally, you can increase engagement and reviews by adding a “leave a review” option in your signature.
To create an impactful email signature, use Merren’s signature designing tool that allows you to easily create and edit your signature with features such as social media links and a company logo. With these tips, you can build an efficient way to improve your business’s reputation and gather valuable customer insights.
Use social media icons and emojis to encourage feedback sharing:
When you include clickable social media profiles (Facebook app, mobile phone details, YouTube or Twitter 1.0 links) customers will be drawn to sharing their thoughts immediately. This will also increase brand visibility on different platforms. It’s important to customize the design and colors of your icons to match your brand and make them more noticeable.
To boost conversions, link the icons to social media platforms that are most relevant to your audience. Studies show that icons are 80% more visible than text links, making them a powerful tool for amplifying your impact via email surveys.
Design a banner campaign and automate it for feedback generation:
Creating a banner campaign and customizing it for respondents is a great option. This allows you to update and track banner campaigns across multiple signatures, saving time and effort by managing HTML email signatures from a centralized system.
To generate feedback, include clickable banners in your email signature that direct people to offers or surveys. Marketing professionals should also use the company logo and contact details in their email signature for maximum brand promotion. However, it’s important to be selective with the CTAs you include to avoid overwhelming the recipient.
By implementing these strategies, you can easily collect valuable feedback from your customers while promoting your brand at the same time.
Best Practices for Email Signature Survey for Customer Feedback Collection
An effective signature design inside your email surveys can drive traffic to a website, generate leads, and increase brand awareness. Studies have shown that including a photo in an email signature increases reply rates by 32%. This feature adds to the professionalism and boosts the personal brand of any influencer.
A professional signature should be simple and readable:
Readability increases response rate. So it’s important to follow consistent email signature templates for uniformity. One key aspect is to keep it simple and professional. This means avoiding cluttered designs and instead opting for minimalist elements such as serif fonts, low-saturated colours, pixels and flat social icons.
Another important consideration is including a clickable link in your email signature that encourages feedback from customers. Additionally, a professional email signature block can increase brand awareness and generate leads for your business. Finally, consider including a prompt and a personal touch for customers to leave a review or stay connected with your business in your email signature.
By following these best practices, you can effectively collect valuable feedback and enhance your customer relationships.
Business signature templates must follow consistent branding:
Consistent branding and brand colors across all signatures is a must. Inconsistent design can result in confusion among respondents and reduce the credibility of the company.
A simple way to ensure uniformity is by including a link to a standardized signature that marketing departments can use for feedback collection. This also allows for easy updates as needed. One need not have any coding knowledge to design an actionable email signature.
Finally, the tool should offer the ability to edit, select, and launch signatures seamlessly. It should also allow for customization such as adding social media links and adjusting font size and type. By following these best practices, businesses can maximize the effectiveness of their email signatures for collecting customer feedback.
Test your templates to keep it mobile-friendly:
Design each signature in a way that is optimized for mobile devices, with clear and easy-to-read text and graphics. While people access their emails on their smartphone, it is wise to pre-test before deploying any kind of email survey. Email signatures that seek customer feedback could land in the spam! To avoid this, you need to adjust signatures to be email client friendly and be accessible to any phone be it an iPhone or an android device.
Consider Merren’s business email signature services for customizable options that can help you achieve these best practices while also providing additional features like call-to-action buttons for customer feedback.
Collect important metrics on the Merren CX dashboard
Email signature surveys can easily capture net promoter scores, CSAT, rating systems or CES scores in a few clicks. Merren can collect every feedback and compile it on a dashboard for you. You can have an overview of every feedback. Use filters to segregate data and compile responses as per your market research goals.
Alternatively, you can also launch a free WhatsApp survey for a high response rate. Other mediums of customer feedback include free Facebook messenger surveys and website chatbots.
Conclusion
Email signatures surveys are an excellent way to collect customer feedback. Since they are simple to create and easy to deploy, marketers can use these analytics to assess the whole team of the customer service department.
By encouraging feedback by sharing brand new email signatures, you can easily gather customer insights. However, it’s essential to follow best practices for designing email signatures that are simple, professional, mobile-friendly, and consistent with your brand identity. By doing so, you’re more likely to receive a better response rate and gather accurate information. You can also curate instant online survey questions with our AI survey builder. Create 5-point customer feedback surveys with a few clicks and collect customer data real time. Our AI survey template is pre-designed and pre-tested to collect customer satisfaction survey results from your respondents.
Sign up for a 14 day free trial with Merren. Try our AMP email templates that are compatible with webmail clients like Gmail, apple mail and microsoft outlook. All analytics are collected over the Merren CX dashboard and can be segregated as per filters.