A chatbot survey is an indispensable tool for market research. These intelligent AI assistants can collect plenty of customer feedback across various industries. An AI-powered chatbot survey can take care of the most common yet repetitive questions from your customers. This saves a lot of time for the customer support team. But how do you create a feedback form on chatbot without any technical know-how? Use Merren CX to simplify this task for you. In this blog, you will get a step-by-step guide on how to create your first chatbot survey in less than 5 minutes.

What is an AI-Powered Chatbot Survey?

A chatbot (bot persona) is powered by artificial intelligence and natural language programming (NLP). A market research survey shared via a chatbot can collect complex customer feedback. It can be used to assess sentiments, gain metrics on customer satisfaction and collect feedback based on experiences at customer touchpoints. 

Can chatbot surveys be used for market research?

Yes, chatbot surveys can be used for both quantitative and qualitative research. 

An AI-powered chatbot survey can gather numerical data through

• Multiple-choice questions, 
• 1-to-10 ratings scale surveys
• 1-5 feedback scale surveys
• Qualitative feedback (open-ended questions). 

This brings a more  comprehensive analysis of customer opinions and insights.

How to Create a Chatbot Survey Online?

Here is a step-by-step guide on how to create your first chatbot survey. 

Step 1: Sign up for a free trial

Merren gives you a 14 day free trial before you commit to any payment plans.
Sign-up and login and add the name of the organisation. 

Head to the main dashboard and access our pre-designed question forms and question templates. On the top right, click on +Create A Survey.

• Choose from our 150+ survey templates that are pre-designed and easy to customize.
• Ask this AI survey builder to generate an instant question template for you. 
• Create a survey from scratch. If you have a pre-existing survey campaign, you can choose from the previously published campaigns.
• Build an instant NPS survey using the Merren NPS template.

Build an engaging chatbot survey template

Here are some considerations while curating your own set of questionnaires:

• Template based feedback forms eliminate manual errors: repetitive questions, double-baralled questions or error-prone structure.
• Focus on a single question at a time. Seek open-ended responses using a qualitative question. Encourage respondents to express their opinions. 
• Merren templates are conversational in nature. This brings a high response rate to the CX dashboard. 
• A golden rule is to keep the feedback form confined to 2 to 3 questions. This enables people to offer in-the-moment responses and avoid survey fatigue.

Step 2: Translate and customize your questions

Merren offers automatic and multilingual question translations. Merren supports more than 80+ languages to choose from. All the questions are automatically translated in the language chosen by you. This is another advantage when you collect responses from your target audience in regional languages. You can expect a high response rate.

Remember to save your changes before running a demo test.

Create automated surveys without technical expertise

Automate our AI-powered chatbot surveys without any manual intervention. Choose your preferred CRM integrations with Merren and automate feedback collection. Choose a touchpoint, such as post purchase interaction. Offer gentle nudges at scheduled timelines and get all data over the dashboard.  .

Step 3: Test your AI-powered survey chatbot

Test your conversational survey chatbot before publishing your campaign. This enables you to notice errors or compatibility issues. However, Merren chatbot surveys are compatible across every platform and mobile devices.
On the left side of the dashboard, click on ‘Preview and test’. Choose the chatbot option. This will generate a shareable link.

Compatible with Android and iPhone

Clients can be rest assured that our survey formats are compatible on android and iOS platforms. The Merren interface is easy to work with and clients can edit. close or delete questions as per their feedback requirement. A lot of the background work has already been done for the end user. All you have to do is curate your own customized surveys with answer options and get ready to collect feedback swiftly from real people across the customer journey.

Step 4: Publish your campaign and assess data

Merren AI chatbot surveys are very fast. When you are ready to view your data, it will be segregated on the basis of timeline: days, weeks and months. View campaign details on the CX dashboard. You can check responses in the form of a bar graph or pie chart.

Analyze chatbot surveys with AI survey analysis

• Get sentiment analysis and segregate responses based on emotional metrics: positive, neutral or negative. 
• Get a highlight of the word cloud analysis. 
• Get an instant speech to text analysis.This feature is compatible with our audio surveys.
• View responses that have been answered, unanswered or unopened. Create a gentle nudge for respondents who have not attempted the survey. 
• Get real-time feedback trend-wise and close the customer feedback loop at the earliest.

Create Instant Survey Forms with AI Survey Maker

Here is why you should use Merren’s AI survey maker. 

• Instant survey generation: Merren’s AI Survey Builder enables you to create industry-specific surveys instantly. Save valuable time in the survey creation process.
• Industry standard template: Any professional from any industry can curate their own feedback template using Merren’s AI survey maker. Our templates are industry standard for the new age professional. 
• Understand user persona: Get an instant user persona template and understand who your customers really are. 
• Crisp questions, higher response: Get the apt scale for your feedback templates. Get the right mix of qualitative and quantitative questions. 
• Easy to curate and edit: GPT powered survey builder is easy to customize and edit as per your market research needs. All data is saved on the dashboard. 
• Compatible across platforms: Our feedback builder questionnaires are compatible across survey channels: chatbots, WhatsApp forms, Facebook messenger survey or dynamic emails.

Conclusion

People have fresh experiences right after interacting with a brand. This is the right time to deploy a chatbot for surveys. This post purchase chatbot surveys bring higher response rates, genuine feedback and offer greater engagement rate.

With a real time customer feedback solution like chatbot surveys, make a significant difference to your survey data. AI-embedded chatbot surveys can offer conversational survey questions. Prevent massive survey fatigue for respondents.

If you want to create free chatbot survey questions, Merren offers a 14 day free trial along with different payment options. It is time to supercharge your customer feedback process and get actionable data to boost business.