What is User Interview ? A Full Guide for Customer Experience Research
Users are consumers who learn about your products, services and use them according to their personal needs. Learning about your users can uncover insights that can…
Customer Research: Meaning, Types and Methods to Conduct Market Research
Customer research is likely a key process for understanding customer needs and preferences, helping businesses tailor their strategies. It profiles the target audience much like a…
Qualitative Research: What is it and Methods for Customer Experience Success
The main aim of qualitative research is to deeply look into the motivations, perceptions, and emotions that drive customer behavior. Learning about your customer is a…
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AI-Driven Probing For Open-Ended Questions [+Step to Create]
Open-ended questions are a cornerstone of a survey, allowing respondents to express thoughts in their own words. Unlike closed-ended questions that offer predefined choices, open-ended questions…
CX Trends 2025: 13 Ways to Innovate Customer Experience
Customer experience innovation is an all round activity that includes creating a seamless experience around the clock. Depending on the scale of a business, CX can…
Technology That Drive Customer Experience Innovation
Customer experience (CX) is all about how customers interact with a business, from their first contact to after-sales support. Staying ahead means using technology to make…
Member Experience: Here’s What You Need to Know
In the field of customer experience (CX) the term member experience is gaining traction across industries—especially in associations, communities, and subscription-based organizations. Research suggests that member experience…
What is Stratified Sampling? Meaning, Formula and Examples
A sample size from the population generally mimics the characteristics of the entire population. However, there has to be a strategic way to segregate a sample…
Ordinal Scale: Definition, Examples, and Uses in Surveys
An ordinal scale is a tool for ranking data in a specific order, widely used in surveys, market research, and data analysis. Whether you're measuring customer…
Amazon is More Than Its NPS. It’s The Customer Experience
Amazon is synonymous to online shopping. The global ecommerce giant Amazon has consistently achieved a high Net Promoter Score, thanks to its customer experience. From being a…
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