Category: Blog Articles

Qual-at-Scale Research: A Step-by-Step Guide to Merren’s AI Interviewer Setup
Traditional qualitative research has paved the way for decades, collecting in-depth insights, but today, AI-powered

The 3 Point Likert Rating Scale: When to Use It and How to Analyze It
There are multiple types of Likert rating scale that are used across various surveys and

The Impact of AI Driven Sentiment Analysis on Digital Qualitative Research
Customer experience and market research professionals rely heavily on understanding what customers truly feel. Surveys,