Poor response rate and survey fatigue go hand in hand. To make data-driven decisions, we need to know what customers think. Embedding an AI chatbot to your CX protocol can save you the trouble. This will increase respondent engagement rate and bring qualitative and quantitative data to the table. Traditional surveys are slow, use some amount of manual handling and do not always guarantee a high response rate. It is time to supercharge your business growth with serious insights using a real-time customer feedback platform that implements conversational surveys.

In this blog, we will discuss why you need to opt for an AI chatbot and how this interactive platform changes the survey experience for respondents. 

What is A Chatbot Survey?

Chatbot surveys are conducted through chatbots, which are AI-powered virtual assistants. It interacts with users in a conversational manner. Instead of answering questions on a static platform, a survey chatbot is interactive, conversational and engaging. These surveys offer an interactive experience for respondents and allow businesses to collect valuable feedback and data in a user-friendly way.

Problems with traditional survey mediums

Major brands still use static emails and browser or web based customer feedback systems. This directs respondents out of the feedback context and into another browser that is not related to the brand or the application. However, this is much slower compared to an AI that can generate and offer a highly responsive and customized survey at a click of a button. Traditional surveys do not have new age facilities for the modern day marketer. In addition, traditional survey methods can rely on batch processing of responses. By the time the customer support team reaches out to the customer, it can be too late. 

This also causes significant survey fatigue among your target audience. Now you neither have an interactive platform nor solid data to form reasonable conclusions. It is high time to change the way you conduct and collect survey data.

7 Advantages of Using AI Powered Chatbot for Surveys

Implementing chat bot surveys can be an effective way to collect customer feedback. Once fully functional, this technology can be automated for a seamless functioning and integrated into the customer journey mapping protocols.. It is advisable to switch to chatbot technology due to its operational efficiency, superior user interface and its ability to handle a massive amount of customer data.

1. Cost effective for business owners

While chatbots cannot substitute human agents and representatives, well-trained artificial intelligence may do many tasks that replicate human interactions. Since a human isn’t always available around the clock, a live chat bot can save time and resources. Departments can allocate resources wisely by using this capability. Chatbot surveys can be easily deployed at touchpoints across industries of e-commerce, FMCG, for automotive industries, BFSI and D2C among the many. They play an important role in capturing fast insights from customers (who are also your end-users across industries).

2. Conversational surveys with a high response rate 

CX professionals would love to capture customer insights at a fast rate. This includes bringing a high response rate for customer satisfaction metrics of CSAT score , CES or customer effort score and NPS or net promoter score. A high response rate represents your customer base accurately. This is crucial to make marketing decisions, identify service gaps and close the feedback loop in time. This will bring in real-time feedback and in-moment responses for faster analysis.

3. Real-time customer feedback and analytics

The biggest upside of obtaining real time response is that the customer support team can detect high friction points and attend to them immediately. With an extensive use of social media platforms, every organisation can now keep a track of their online reputation. When people get faster response, organisations can clear backlogs, promote seamless customer service and encourage brand loyalty.  

4. Personalization encourages brand loyalty

Shoppers are more likely to prefer brands that personalize their experience. Chat bots can offer customized product recommendations, target notifications, and push ads for exclusive deals. Since Merren also offers chatbot surveys, marketers can now build their own chatbot survey and personalize services based on consumer preferences and behaviour. People are more inclined towards personalization as it makes them feel valued as a brand advocate. Using personalised customer data, organisations can build loyalty cards, offer incentives and offers to their patrons. 

5. Integrate chatbot surveys with WhatsApp or Facebook messenger

The fastest way to gather respondent feedback is via an interactive bot. Business owners can integrate chatbots on Facebook messenger and capture responses. This is a direct way to collect customer responses over survey forms and analyze their responses instantly over the customer experience dashboard. Additionally, clients can deploy a survey chatbot via their website and WhatsApp surveys as well. This will enhance CX and increase sales via data collection.

6. Automated survey on chatbot to collect data

Manual handling of data is prone to errors. To avoid issues caused by manual handling, organisations can automate the workflows, obtain instant survey analysis on the dashboard and schedule customer journey mapping at digital touchpoints, handsfree. The seamless working of the chatbot technology can promise a better customer experience throughout every touchpoint. Automation can collect instant data, offer a refreshing user experience and bring a high customer engagement to the table. 

7. Chatbot surveys can offer stability and scalability

Chatbot surveys can handle large volumes of customer feedback, allowing companies to collect feedback from a larger number of customers. The Merren CX dashboard can analyze real time data quickly, thanks to AI survey analysis. Implementing chatbots is a practical solution for businesses of all sizes and across industries. Attend to customers instantly, gather real-time feedback, and handle large volumes of data and improve brand loyalty. By leveraging this technology, companies can take their customer service and marketing efforts to the next level, ultimately driving growth and success.

How to Create A Survey on Chatbot?

While choosing to build a survey without any coding expertise, choose the right kind of online survey maker for your business. Identify your target audience and curate a goal oriented questionnaire format to get the responses you need. Consider using chatbot for surveys on Merren.

Merren offers a multitude of pre-designed survey templates that you can customize. While curating questions, you can initiate a conversation with a welcome message. This enables people to feel welcomed even before they start sharing responses. A chatbot questionnaire also encourages hyper-personalization when it addresses people with their names.

You can also deploy this chat bot surveys for websites, messenger based applications, and share it as a link on platforms. Keep an eye for all the metrics, response rates, consumer feedback and data.

Due to the simplicity of this technology, clients can prevent survey fatigue, get high response rate and instantly analyze respondent feedback to enhance CX. 

Conclusion

Chat bot feedback forms are a potent way to gather customer data. Trends are passing by and businesses need data to create better marketing strategies. Sign up for a 14 day free trial and publish automated survey using Merren AI for business.. Supercharge the way you collect customer feedback. Create your own Whatsapp survey and make easy Facebook messenger surveys for quick launch. It is time to leverage internal customer support strategies and improve on digital touchpoints to improve your CX and business.