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According to recent global data AI is now embedded in at least one business function in approximately 78% of organizations Read more
The Customer Experience landscape of 2026 is not defined by a new, shiny technology, but by a rigorous reality check Read more
Who would have thought you could integrate artificial intelligence into customer experience (CX)? Today, customers demand faster resolutions, personalization and Read more
At least 91% of the global population own a smartphone with an average screen time of 5+ hours. In this Read more
Good net promoter score
Customer recommendations can positively influence future sales. This is when people are willing to recommend your brand purely out of Read more
Data drives decisions across industries. In a virtual world, users and consumers generate immense insights. To capture time-sensitive experiences, a Read more
Understanding customers is about stories, emotions, and experiences that shape how people interact with a brand. Quantitative data tells you Read more
Qualitative research has changed dramatically over the last decade. What once required in-person interviews, physical focus groups, and field ethnography Read more
Cost of market research in 2026
Market research can be done on the basis of qualitative or qualitative. For each, the cost of market research depends Read more
Traditional market research needs human professionals. Not just that but it is time and expertise consuming. The entire experience can Read more
future of AI agents in 2026
Future of AI Agents 2026: Trends, AI Agent Types and Expectations
According to recent global data AI is now embedded in at least one business function in approximately...
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customer experience in 2026 (1)
Customer Experience Trends 2026: The Year of Meaningful CX
The Customer Experience landscape of 2026 is not defined by a new, shiny technology, but by a rigorous...
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customer experience in 2026
Customer Experience Wrapped 2025: CX Expectations for 2026
Who would have thought you could integrate artificial intelligence into customer experience (CX)? Today,...
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Mobile Ethnography
What is Mobile Ethnography in Qualitative Research?
At least 91% of the global population own a smartphone with an average screen time of 5+ hours. In this...
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Good net promoter score
What is a Good Net Promoter Score (NPS) in 2025: Examples & Industry Benchmarks
Customer recommendations can positively influence future sales. This is when people are willing to recommend...
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Mixed-Methods Research Approach
Mixed Methods Research: Definition, Designs, Examples & Guide
Data drives decisions across industries. In a virtual world, users and consumers generate immense insights....
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Qualitative Research for customer journey mapping
Qualitative Research to Map the Customer Journey: Key Touchpoints, Pain Points & Unmet Needs
Understanding customers is about stories, emotions, and experiences that shape how people interact with...
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remote qualitative research
Remote Qualitative Research: Virtual Interviews, Focus Groups & Digital Ethnography
Qualitative research has changed dramatically over the last decade. What once required in-person interviews,...
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Cost of market research in 2026
How Much Does Market Research Cost (The Full Guide)
Market research can be done on the basis of qualitative or qualitative. For each, the cost of market...
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