If you are tired of the same old boring surveys that fail to engage your audience and get responses, it is time to consider using chatbot surveys. They offer a more conversational and interactive way to collect feedback from your audience, and can lead to higher response rates and more detailed feedback. Wondering what chatbot surveys are and how do you use them? Don’t worry, we’ve got you covered! In this blog, we’ll explore the best practices for building chatbot surveys and how platforms like Merren can help you create ones that provide valuable insights.

So, sit back, relax, as we take you through a quick tutorial on the power of conversational surveys and how you can use the chatbot to boost your online customer feedback using As companies strive to improve their customer experience, customer feedback is crucial. Traditionally, online surveys have been the go-to method for collecting feedback- both for market research and customer service. However, these can often feel long, tedious, and result in survey fatigue, poor user experience and low response rates.

AI chatbot surveys are emerging as a solution to these problems, allowing for conversational surveys that are quicker, more engaging, and have higher response rates. In this blog post, we will discuss the benefits of chatbot surveys, use cases where they work best, and how they are better than traditional browser-based surveys. We will also cover best practices in building conversational chatbot surveys and how Merren can help in building them.

A survey chatbot presents traditional survey questions in the form of a conversation. Unlike static questions, respondents are invited to engage in a back-and-forth exchange. The format allows the survey to be accessed not only through a webpage but also through messaging apps, increasing its reach to clients.

How Are Chatbots Better than Traditional Web Page Surveys?

Chatbot surveys offer several advantages over traditional online surveys built on platforms like SurveyMonkey, including:
Increased response rates: Chatbots can feel more like a conversation than a survey, which can encourage more people to participate and complete the survey. This leads to not just higher but also faster survey responses

• More engaging: Chatbots can be designed to have a more conversational tone, which can make the survey experience more engaging and enjoyable for respondents. Even simple additions like emojis or gifs can make surveys more engaging

• Personalization on live chat: Chatbots can be programmed to ask follow-up questions based on previous responses, which can create a more personalized survey experience and yield more detailed feedback.

• Flexibility: Chatbots can be integrated into different channels (such as social media, messaging apps, or websites) and touchpoints, which allows for more flexibility in survey distribution and can reach a wider audience.

• Real-time actionable data: Chatbots can provide instant feedback to respondents, which can help to generate quick business insights.

What Are The Benefits of Chatbot Surveys?

Survey bots offer several advantages over traditional online surveys. However, it is not a complete replacement of a human agent but the AI features can be efficient to uphold advanced conversational logic. Here are some of the benefits. 

Higher response rates and low survey fatigue:

Chatbots offer a conversational and engaging experience that encourages users to complete the survey. They can also be integrated into different touchpoints to interact with customers, such as on a website or through a messaging app, making it easier for users to provide feedback and for companies to provide quick customer support.

AI offer quicker completion times:

Chatbots can guide users through the survey, ensuring that they don’t get lost or confused. They can also skip questions that are not relevant to the user, resulting in shorter survey completion times.

Better data quality:

Chatbots can use natural language processing to understand users’ responses better and ask follow-up questions to clarify their answers. This results in more accurate and useful feedback for companies. Customizability: Chatbots can be easily customized to fit a company’s branding and specific survey questions. This allows marketing professionals to create a more personalized experience for respondents, which can lead to higher response rates and more valuable feedback.

Accessible across websites or messenger:

Chatbot surveys can be accessed from anywhere at any time, making them more convenient for respondents to complete. This can lead to higher response rates and a more diverse set of feedback. Bots can also be deployed across messenger based mediums of Whatsapp, Facebook messenger or within websites.

Cost-effectiveness of a bot:

Chatbots can be a more cost-effective option than traditional survey methods, such as phone or in person surveys. This can be particularly beneficial for smaller businesses or organisations with limited budgets.

Real-time analytics and reporting:

Chatbot platforms like Merren offer analytics and reporting features that can help survey makers understand their customers’ feedback and make data-driven decisions. This can include insights into response rates, sentiment analysis, and more.

Integration with other software:

Chatbots can be easily integrated with other workplace software, such as HR databases or customer relationship management (CRM) systems. This can streamline the feedback collection process and make it easier for survey makers to analyze and act on the data they collect.

What are some use cases for chatbot surveys?

Chatbot surveys can be used in various ways to gather customer feedback. Some use cases include:

• Customer service surveys: Chatbots can be used to gather feedback on customer service interactions, such as response time, helpfulness, and overall satisfaction. This can help companies improve their customer service and support processes
• Customer satisfaction score, net promoter score (NPS) and customer effort score (CES) surveys: Chatbots can ask customers about their experience with a product or service and collect feedback in real time using standardized metrics. This allows companies to identify issues quickly and address them promptly.
• Employee surveys: Chatbots can be used to gather feedback from employees on their job satisfaction, work environment, and other workplace-related issues. This can help companies improve employee morale and retention.
• Marketing surveys: Chatbots can be used to collect feedback on marketing campaigns, such as ad effectiveness, messaging, pricing, and overall brand perception.
• Event feedback surveys: Chatbots can be used to collect feedback from attendees after an event, conference, or webinar. This can help organisers understand what worked well and what needs improvement for future events.
• Product development surveys: Chatbots can be used to gather feedback on new product ideas or features, allowing companies to make data-driven decisions and create products that better meet the needs of their customers.
• Market research surveys: Chatbots can be used to collect data on market trends, customer preferences, and other industry insights, helping companies stay competitive and informed.

What are the Best Practices in Building Conversational Chatbot Surveys?

Building effective chatbot surveys requires some best practices to ensure that they provide useful and accurate feedback. Some best practices include:

• Keep it short and simple: Chatbot surveys should be concise and easy to understand. Users should be able to complete the survey quickly without encountering survey fatigue.
• Make the survey conversational and engaging: Use a friendly, conversational tone instead of a formal, strictly professional one. Simple elements like adding a gif or emoji can also lead to more engagement and make people forget that they are talking to a bot
• Use open-ended questions: Open-ended questions allow users to provide detailed feedback, which can be valuable for companies looking to improve their products or services.
• Provide context: Chatbots should provide context for each question to ensure that users understand what they’re being asked. This can help improve the quality of the feedback collected.
• Test and iterate: It’s important to test chatbot surveys with a small group of users before launching them to a larger audience. This can help identify any issues or areas for improvement before the customer feedback form is widely distributed.

Upgrade Your Customer Feedback Collection With Merren

Merren is a platform that allows businesses to easily build and deploy chatbot surveys. The platform offers artificial intelligence (AI) based survey builder, pre-built templates, making it easy to create a survey without any market research expertise or programming knowledge. The chatbot can be customized to fit the company’s branding and specific survey questions, and can be integrated with other software to store and analyze survey data. Merren also offers analytics tools to help businesses make sense of the survey data and gain insights into customer or employee feedback.

Just create a survey in minutes using our AI Survey Builder template or create a customized template from scratch. We also have multiple pre-designed survey templates that can be used efficiently. When you have curated a survey for your respondents, all you have to do is choose chatbot as the channel and you are ready to go. Not just that, you can also run the same survey on Facebook Messenger or WhatsApp Messenger. You can distribute the surveys as a link through social media platforms (including Twitter), interactive AMP emails and SMS. Additionally, create WhatsApp surveys easily with robust tools from our platform. 

You can view the responses you collect on Merren Dashboard in real-time. So not only do you get a higher response rate, you also get it in time to track your business metrics in real-time and make quick decisions based on the customer feedback. Merren dashboard also offers functionalities like automatic charting, trend analysis, word cloud segregation, filtering and comparing data.

Conclusion

Chatbot surveys offer a number of benefits over traditional browser-based surveys, including increased response rates, more engaging conversations, and the ability to collect more detailed feedback. They can be integrated at different touchpoints to interact with customers or employees, and can be customized to fit specific use cases. By following best practices and using platforms like Merren, businesses can easily build and deploy effective chatbot surveys and gain valuable insights into customer or employee satisfaction.

If you want to know more about how Merren can help you can add chatbot surveys to your customer feedback arsenal, sign up for a 14 day free trial and supercharge your customer feedback collection.