One of the most effective methods of capturing a high response rate is to use interactive and dynamic methods of feedback collection. This includes using AMP emails and chatbots. In this blog we will learn about the advantages of collecting customer feedback via dynamic emails and robust chatbots.
What is Google AMP for Email?
AMP means accelerated mobile pages. This interactive function was created by Google. Here email senders can send media rich components inside the email body. The main aim of this function is to create fast loading mobile-optimized web pages. This makes modern app functionality available inside the email body.
Using this feature, marketers can create interactive html email surveys for their subscribers. People can answer these email surveys without going into an external web browser. The AMP function offers more response rate and actionable data over traditional surveys. This brings a high response rate as more people respond to marketing surveys. Be it interactive promotional email campaigns or a customer satisfaction survey, your respondents will not be disappointed!
What are the benefits of using AMP emails in marketing campaigns?
There is a lot you can do over an app-like interactive email feature.
- Marketers can create dynamic email surveys. Get free from static type surveys that get redirected into a web browser.
- Get a better and interactive experience over traditional surveys, This offers a high response rate from your customers.
- Higher open rates and people can answer customer feedback surveys from any device.
- Receive every response, real time with actionable data and minimal survey fatigue.
What is A Chatbot Survey?
A chatbot survey is a conversational type of a survey used to talk to people or collect customer data. Instead of responding to static survey questions, people engage with an AI-powered survey bot persona. Chatbots mimic human-like conversation and collect responses from people.
What are the benefits of using chatbot surveys for customer feedback?
The AI chatbot offers lots of advantages in a fast paced business environment.
- Chatbots offer conversational surveys. A live chat can run round the clock when human agents are not always accessible.
- Artificial intelligence powered chatbot can collect a large amount of respondent data. It can analyze feedback faster and offer quicker results on the dashboard.
- There are plenty of chatbot platforms such as website live chat, WhatsApp messenger and Facebook messenger survey bots.
People enjoy responding to a survey chatbot due to the interactive experience in a virtual world. This will bring a high response rate over traditional feedback methods.
6 Advantages of Using Chatbot Surveys and AMP Emails for Customer Feedback
The new age marketer needs data and they need it fast. For this venture, they need new age tools to keep up with the market research demands in 2024. It is all about an omnichannel experience that can elevate the user experience in return.
Get faster insights from busy professionals:
People are not always available at their desk. This means launching a browser based survey will invariably go unanswered. You can now facelift your emails by using Merren’s AMP email survey. Follow this step-by-step guide on how to create your own customer satisfaction survey and get started!
Chatbots are fast, dynamic and grasp extensive responses from plenty of people. This makes chatbot a very efficient medium to collect genuine responses from your user base.
New age tools offer a better survey experience:
The best consumer insights are available after a post-purchase interaction or after a financial transaction. This is called the in-moment feedback collection. In moment feedback is when the purchase experience is still fresh in the minds of the buyers. When marketers collect in-moment feedback, this prevents cognitive burden on respondents. Additionally, marketers can get fresh insights on the dashboard collected over the entire campaign’s timeline.
Collect responses on customer satisfaction metrics:
The modern day marketer can find a great deal of value out of actionable email experiences. This can only happen with amp-powered emails that offer rich inbox experiences to customers. With these dynamic features , you can obtain more response rate and have a greater survey completion rate.
Marketing departments and the customer support team can now deploy important customer satisfaction metrics using these mediums. Create your own NPS surveys (net promoter score), CSAT score surveys and CES or customer effort score surveys. Understand the vivid experiences your customers go through and curate customized marketing campaigns to suit their needs and preferences.
Compatible across mobile phones and desktops:
Since AMP is dynamic and interactive across devices, it makes the job of a marketer easier. Customer support teams can easily curate customer feedback surveys compatible with your mobile devices and desktops. Either way, the respondents can respond from any connected device without being tied to one device. Similarly, the chatbots can get deployed in the customer mapping journey and on the websites too. This way, you can gather plenty of survey data from your target audiences.
Rely on automation over manual handling of data:
Manual handling of data comes with batch processing and plenty of human-like errors. You can avoid this using automation. Automate feedback collection campaigns and gauge customer loyalty swiftly. Create custom made questionnaires using chatbot templates, 5 star rating templates, NPS or CSAT templates. Automate data collection, identify brand advocates, reach out to unhappy customers and prevent high churn rates.
Accelerate CX with real time analytics:
Real time analytics is the need of the hour. When it comes to enhancing your CX, think about your customers. People need faster assistance and shorter resolution times. AI analysis is a boon when it comes to real time analysis, sentiment analysis and analyzing every complex data in a few clicks. This can make it easier for customer support teams to avert churn risk, identify pain points and offer product development upgrades on time.
Create a free online survey and share it via AMP emails and chatbot surveys
Be it the FMCG, retail or an e-commerce business, your organisation deserves to supercharge the customer feedback protocol using new age tools. Build your own email surveys using Merren’s amp components. Replace plain text with dynamic surveys, image carousels or other elements that deems fit for the survey. Empower email marketers with tools for such emails and bring serious data to the dashboard.
Additionally, empower social media professionals to opt for interactive tools from Merren to curate their own feedback surveys using our AI survey builder. Learn how the chatbot widgets can boost survey completion rate for your business.
Setting up your account on Merren is easy. Sign up for a 14 day free trial without any credit card details. Simply sign up with your email address. You can also view product demo before launching any feedback survey during the final publishing stage. Collect fast customer insights and analyze them at superfast speed. You can also upgrade your pricing plans here. Supercharge the way you collect customer responses and turn them into successful marketing campaigns. Take full advantage of Merren AI powered survey builder here.