Customer feedback is essential for businesses to improve their products and services. However, traditional surveys can be boring and time-consuming for customers, resulting in low survey response rates. That’s where AMP email surveys come in – a dynamic route for customer feedback collection that is interactive and engaging. In this blog, we will discuss what AMP email surveys are, how they differ from traditional surveys. We will share why they should be your go-to option for collecting customer data.
AMP Email Surveys: A faster way to collect customer feedback
Amp up your customer feedback game with AMP email surveys, a more interactive and user-friendly approach to collecting valuable insights. These feedback forms offer more flexibility in terms of design and question types, allowing for personalized experiences that boost engagement and response rates. Plus, real-time data analysis means businesses can quickly respond to customer feedback and make improvements. With the AMP technology facility, you can take a dynamic route to collecting customer feedback that truly delivers results. Email marketers can use Merren to get started with their own amp form of customer surveys.
What are Google’s AMP Email Surveys?
AMP is the short form of Accelerated Mobile Pages created by Google. It was developed for mobile web browsing and web pages to load faster. This framework improves the speed of information passage from one device to the other, in a way that it is instantaneous.
AMP email surveys are a new and innovative way to collect customer feedback that offer dynamic features such as interactive elements and real-time updates. They are designed to be user-friendly, easily optimized for mobile devices. In this way, customers can conveniently complete them on their smartphones or tablets. This dynamic feature allows customers to provide feedback directly within the email, making it easier and more convenient for them to share their experiences. Traditional surveys often require customers to leave their email inbox and visit a slow-loading browser based website to complete the survey, which is time-consuming and less engaging. The streamlined process of AMP email survey is a significant advantage in terms of customer convenience and engagement.
Major advantages of opting for AMP email surveys
Amp-powered emails can supercharge your online marketing and brand awareness campaigns. Since this technology was developed by Google, this feature is highly compatible on gmail and other email clients as well. Here are some of the vantage points for using an interactive email campaign to collect customer feedback.
Real-time customer feedback
Traditional surveys opt for static emails which are slow, barely responsive and time consuming. This problem gets eliminated by amp components that a marketer can use for newsletter purposes or for collecting feedback via email marketing. AMP emails offer real time customer feedback, which in turn helps businesses to respond quickly and make necessary changes to their products or services.
Optimized for multiple devices
As most people now use mobile devices for online browsing, it is essential that surveys are optimized for mobiles, tablets, desktops. The AMP framework works seamlessly when you use this feature to create interactive survey forms. Respondents may not have much time nor patience to fill long questionnaires. So it might as well be dynamic and reachable for every customer at any point in time.
High engagement means high response rates
An important feature of an amp template is that it increases engagement and response rates from respondents. They do not have to get diverted to a browser based website. With the convenience of responding directly within the email, these surveys are optimized across devices, making it easier for respondents to complete the survey on-the-go. With minimal involvement, respondents can complete the survey without leaving their email, leading to higher completion rates.
Customized for personalization
Tailoring surveys to individual recipients can make them feel valued. Personalization is the key to seeking very specific feedback from your customer base. With a high level of personalization and customization, these surveys can yield more actionable data. Businesses can include interactive elements such as sliders, drop-down menus, dynamic quiz for interactivity, making the survey experience more engaging for recipients (dynamic NPS format or in-signature surveys). Additionally, personalized surveys allow for more specific questions and targeted feedback. It is time to move away from impersonal and cold emails.
Enhanced brand experience
An enhanced brand experience is an essential aspect of modern businesses. This is another method of letting your respondents know that organisations are invested in creating smooth processes to make touchpoints a better experience. This also denotes that marketers are upgrading to collect customer feedback faster. Moreover, by allowing customers to complete the survey without leaving their inbox can improve customer satisfaction and loyalty.
Best Practices for Creating Interactive Email Surveys
Creating effective AMP email surveys requires following best practices to maximize response rates and collect valuable feedback. Here are some pointers to note:
Opt for goal-oriented survey templates:
Long and complex surveys can lead to lower response rates and an overall negative customer experience. To make the most out of the amp elements, limit the number of questions, avoid technical jargon, and keep the language simple. Make sure the survey is relevant to the recipient’s recent interaction with your business, and offer an incentive or survey reward for completing it.
Design for inbox and device responsiveness:
Mobile devices are now the primary means for accessing email, and surveys need to be optimized accordingly. Amp in itself is mobile-responsive in nature. So curating dynamic emails can ensure that your recipients can easily complete them on any device bringing actionable insights to the table. Prior to final launching of feedback forms, test it on different devices to guarantee optimal performance. The main goal is to offer a better user experience with new age survey software and bring genuine survey data.
Use interactive features like quiz and carousel:
Applying conversational templates and interactive features can significantly impact response rates. Surveys that include sliders, image carousels, video tag and accordion designs are more engaging than static surveys. Dynamic content and fresh content can also help in personalizing the survey based on the recipient’s past behavior or preferences. Interactive features are an interesting way to grasp customer insights, leading to higher response rates, more accurate data, and better insights into customer needs.
Keep your amp-form, jargon free:
Clear instructions should be easy to follow and avoid technical jargon or complex sentences. The purpose You can also use examples or visuals to make the instructions more accessible and prominently display them at the beginning of the survey. By providing clear and concise instructions, you increase the chances of receiving accurate and valuable feedback from your customers.
Examples of AMP email surveys
Net Promoter Score (NPS) surveys
Net Promoter Score (NPS) surveys are a widely used customer feedback survey that measures customer loyalty and satisfaction. Dynamic and engaging NPS surveys that are more likely to have a high completion rate. By using AMP email surveys for NPS surveys, businesses can gather accurate feedback quickly and efficiently, helping them stay ahead of the competition in today’s ever-changing market.
Customer satisfaction and effort surveys
Giving respondents the chance to freely rate businesses on CSAT surveys is a great way to seek feedback. This also includes CES or the customer effort score survey questions. However, this can also be done faster and better via amp content. Marketers can get instant responses from interactive emails. This is a plus point when you are also focused on closing any feedback loop.
Post-purchase surveys
After a customer has made a purchase, it’s important to gather feedback to understand their experience. Post-purchase surveys offer a valuable opportunity to do just that. Through AMP feedback forms, businesses can create dynamic and interactive feedback forms that are more engaging for customers. These surveys can include targeted questions about specific aspects of the product, such as design or functionality. Using this method of post-purchase feedback collection, businesses can gain valuable insights into customer preferences and make data-driven decisions to improve their products and services.
Traditional Surveys vs AMP Email Surveys
Traditional surveys are often time-consuming, cumbersome, and may not yield adequate responses. On the other hand, AMP email surveys offer a dynamic and interactive way of collecting customer feedback quickly and efficiently. Here are some of the stark differences between the two formats of feedback collection.
Differences in design and layout
Traditional surveys typically have a static design that limits their visual appeal and engagement. Additionally, they are highly inclined towards a browser based survey system. This is time consuming and by the time a respondent is likely to open, they could abandon the survey. In contrast, AMP surveys are designed to be dynamic and interactive and convenient for users.
Differences in engagement and response rates
Thanks to the one click feature of an amp version of email surveys, respondents do not have to be exceedingly involved to provide candid feedback. This is what we should aim for. Providing one touch feedback solution, you can be assured of high response rate, live feedback, high email open rates etc. Comparatively, traditional HTML emails suffer from lower response rates due to a lack of personalization and a lengthy process. All of this brings in survey fatigue and a low ROI with extra steps you could have avoided. AMP email questionnaires are optimized for mobile devices, meaning users can easily access them on-the-go. This convenience factor not only increases response rates but also leads to more accurate feedback. This way, users are more likely to complete the survey while their experience with the brand is still fresh in their minds.
Differences in data collection and analysis
While traditional surveys require paper or online forms for data collection, interactive email surveys allow customers to complete the questionnaire within the email itself. This real-time feedback can be swiftly analysed and acted upon quickly. Additionally, AMP email surveys often come with built-in analytics tools that make data analysis simpler.
Differences in manual handling and automation
It would not be feasible to operate traditional surveys on a large scale. Without the scope of automation, one cannot collect customer data fast enough and in real time. Interactive survey tools work efficiently with automation. Traditional surveys are bound by time and resources. Automated email surveys can be customized and published for the right target audience. Automation can also help a business divert resources more efficiently and in departments that might need it more.
Conclusion
When an email service provider can support amp features, one can be rest assured to change the way you collect feedback. The idea is not to put any cognitive load on respondents. Making the customer feedback process smooth can bring you high response rate, faster insights which in turn can help business attend to customers in real time. Currently, we do not see any cons of AMP in the near future. The only way is to be dynamic and forward.
To see how Merren can elevate your customer feedback process, sign up for our 14 day free trial demo here. Simply use your email address and no coding skills required. With fewer steps, you can supercharge your market research today!